Home appliance chain industry, control of fissile country threatened the United States ultimately does not matter who.

<p> giant Chinese home appliance chain Gome now become chaotic smelling. .Large shareholders and imprisoned between aggressive manager, staged a competition for control of the drama, as entertainment gossip as to seduce people's curiosity. .Business innovation, the value of recycling, the Chinese electrical appliances to be reshaping the future of circulation, these substantive issues seem to have been thrown into the back of the head of the. .</ P> <P> <P> <p> this may be only temporary. .However, if you cut the power struggle on the outcome of United States boring guess if we can understand the struggle for power in this country the United States today, farce of the "causes" What is it? People say, Huang and Chen already dubious at first country the United States .M & Paradise, is the "ones devour the small, small fish is not satisfied", this was finally laid to the mine exploded at the right time. .However, it should be pressed further, a few years since the merger of home appliance chain integration of the wind industry, the reason why "disharmony", the reason then what is? </ P> <p> a long time since the rapid expansion of China's home appliance chain industry .Behind the low-cost competition and has been trapped by the low profit margins. .Huang Guangyu, the "Play" can be described as survival of the fittest. .Not a single store selling low profits? Then infinitely scale to "chain" as the banner, the large number of Gome stores a second copy to all corners of the city. .Early evaluation of the industry, which is more like commercial real estate marketing model, the United States into a "head tenant", which by the appliance manufacturers have to pay a "slotting allowance" or rent alive. .</ P> <p> a result, the United States attracting upstream suppliers have the right to speak, but also have to attract capital financing and loans for the operation of the chips. .In the "Gome" the gold standard, the Group's own sales continued to expand non-electrical appliances, especially the real estate project that windfall, the Group of the United States for the country considerable cash flow. .All this is not unusual. .The United States compete with Taiwan and the National of another chain giant Suning, and its development context is also similar. .</ P> <p> Huang Guangyu, the industry was once described as "price butcher." .Several years ago, "home appliance chain" concept in China has become the "dumping" a synonym. .Gome Home Appliances, represented by an "outlet" are the homogenization of competition is very serious. .Almost impossible to distinguish between the customer the difference between them, in addition to compare back and forth, "Who's the price even lower." .To some extent, China's household electrical appliances can not build a high-end brands, which compete with the long-term vicious low-end appliance store image, has become two sides of a coin. .</ P> <p> people only see Huang Chen today with the "separatist" can be had they were Gome and Yongle led "engaged in the joint," has always been fiercely competitive industry, forced to choose .Strategic Alliance: The control of more stores, to squeeze the opponent and the expansion of the site. .The home appliance chain of the "dinosaurs" who did not take into consideration changes in the market is not "ecological disaster", they had once sought to test the high-end models. .</ P> <p> when the merger with Best Buy, Jiangsu Five Star Appliance, and released a message to "experience stores" into China, Gome has taken great pains, the former North Third Ring Road in Beijing, Ikea (IEKA) .Site launched a high-end appliance dealer - Eagle Electric. .The so-called "experience stores", is to encourage customers to try hands-on products such as digital cameras, you can try taking pictures, live free flushing, which observe the effect; buy a computer store to provide customers with more accessories, make your own & ldquo .; test installed "in order to personally experience the performance of the computer. .</ P> <p> these started by local low-cost sales of home appliances shopping companies, which have acquired from the giant Swedish home a lot of inspiration. .However, this is probably just some inspiration only. .At the time, just joined the U.S. camp near the country also vowed to the media said Chen, now a beauty shop in the country of about 80 million yuan in sales revenue, he expects high single-store appliance store Eagle goal is annual sales of 5 billion yuan. .Later proved that this is indeed a "mission impossible." .But one year, Eagle Electric on the disappeared. .</ P> <p> need three generations of a noble culture. .Already caused by the low-end image of the local home appliance chain enterprises "bandits" who want a night transformed into "gentlemen", it seems a little wishful thinking. .Perhaps the seeds of division Gome From that moment on the planted. .</ P> <p> a Chinese home appliance chain industry faces imminent upgrade. .Unlimited reproduction of the low-cost expansion era is quietly away. .Today, foreign high-end brand Best Buy has more than 10 stores in China, layout, and its subsidiary Five Star Appliance will have nearly 200 stores, infrastructure is improving. .Million have also said the city does not store the next 5 years less than 100, and the focus on first-tier cities. .Comprehensive retail channels such as Wal-Mart, chain retailers Hongtusanbao 3C professional, and even the traditional IT supermarkets, have become a country the United States is a direct competitor. .</ P> <p> At the same time, Gree Electric Appliances, such as "emboldened" the appliance maker, has long been tired of the States United States such a great channel of the insufferably arrogant, self-built franchise stores and establish their own brands has been .is the only way. .</ P> <p> more noteworthy is that in a virtual e-commerce market, a large number of B2C companies are slowly sound. .The online store still remain the majority of individual sales volume of 100 billion the following, only the United States, Suning 1 / 10, but the growth rate was surprisingly fast. .In addition, Taobao has launched B2C vertical appliance stores "Taobao Electric City," and publicly declared target customer is "1 trillion size of the digital home appliance retail market." .</ P> <p> industry analysis, Gome Huang Guangyu and business legend, was due to "the flattening of the value chain," the status of their client from the manufacturing sector rose to break the shopping malls under the traditional system, .then control the channel hegemony. .However, the online store is more flat, it is a brand manufacturers from the factory directly to the consumer marketing model, is more conducive to price competition. .Surging online small "shrimp" are the "floor price" dumping, whether the home appliance chain of the "dinosaurs" are best at magic - the threshold of low-price competition, fell more incredible .degree? </ p> <p> in the high-end value chain into the setback to the "labor pains" of the moment is still spreading, more Costly opponent from the rear and side to kill over, the major shareholder and manager of Gome .the contradiction between the open. .It is understood that the key to grab class farce. .</ P> <p> no matter who the ultimate control of the United States, are all facing the problem of non-students or death. .This is a product not manufactured, it has been facing an era of excess. .Similar terrible everywhere, similar to business enterprises, employing similar people with similar business philosophy, producing the similar products, and these products are surprisingly similar to the price and positioning, and similar quality. ."Made in China" and attached it on the cheap Chinese channel who drowned in a sea of identical, there is no personality, eventually gets lost, also lost the future. .</ P> <p> a sense, the experts gathered in the business world, normalization and standardization means nothing. .Therefore, the fear may be based on similar or the disgust, the Swedish IKEA created, re-shaping and interpretation of the human home culture. ."Godfather of the new business," Peters "re-imagination" as the prophet had projected a tone of education in America: "We will not be able to national identity as a 'manufacturing countries', on the contrary, to increase & lsquo .; intellectual capital 'of the premise, we constructed the value chain. ."</ P> <p> how to" maximize value "? Not obsessed with cutting costs, lower prices or" spoon-feeding "compulsory marketing, which also constitute the contemporary Chinese local .business world one of the most significant issues. .Endless innovation, the only sure result is a solution that people will be different. .</ P> <p> I believe that within the no match for the senior Gome is a harbinger of the industry fission. .This has created a brilliant performance of the giant home appliance chain, whether this reborn, or the disappearance of this sink are merely local new business models continue to flourish and evolve to upgrade a historical fragment. ."Spectators" who, please point to those inquiring eyes of the true innovators and doers it. .(Source: China Youth Daily reporter: all stone) </ p>.