Household energy efficiency standard reproduction of the new wind of "low carbon" cool shaving appliances

Industry development:

1, national development and Reform Commission inquiry, new energy efficiency standards for room air conditioners, recently enacted. 2010 June 1.

2, there is news that flat-panel TV energy efficiency than standard may be introduced in the first half of this year, while energy-saving products will receive a financial subsidy.

Comments: air conditioning: new energy-efficient than standard on industry has positive and negative effects, but to the air conditioning leading enterprises more advantages than disadvantages.

1, 3-5 (old energy-efficient than standard) air conditioning energy subsidies scope out, may be smaller. It is understood that the new energy efficiency score three levels, the new three-level equal to old L2, new second-level equal to the previous level, as well as higher energy efficiency than a new level. We estimate national subsidies will only for new energy-efficient than standard 1-2-level, further enhance energy saving products. Since June 2009 air conditioning energy subsidies, air-conditioning for 1-2-level energy efficiency (old energy efficiency than standard) significantly increase, over the last two months, more than 80% of the shipment, chain stores to 3-5 (old energy-efficient than standard) air conditioning almost extinct. According to our estimation of air conditioning energy subsidies per month the amount of 6 million, national financial pressure. Therefore, only for new energy-efficient than standard 1-2-level more likely.

2, the change is confirmed, will make the minimum selling price increase air conditioning, we estimated brand Enterprise 1P air-conditioning retail prices will rebound to more than $ 2000, short-term demand may inhibit some low-end; industry enjoy subsidies amount will also be reduced.

3, but for leading enterprises, have the technical strength of the cost increase of smaller cases improve product energy efficiency, particularly for gree, midea this since a greater proportion for compressor, gree has recently also developed a high efficiency, speed and air conditioning. This means: 1) leading enterprises of the energy-saving products more cost advantages, the profit margin to good or market share may increase further; 2) leading enterprises of the energy-saving products (new 1-2-class) is also gradually improve, thereby gradually getting more State subsidies.

4, inventory, don't worry, the new standard in the middle of the busy season launch, the enterprise has sufficient time to adjust inventory structure.

Flat panel TV: energy-efficient than standard effect on the industry depends on the level of energy efficiency than standard threshold; but we guess the positive side effect neutral, good Skyworth and Hisense.

1, news, rumors, achieving greater potential than CRT LCD power consumption, and with the increase of TV size, per household power consumption increased substantially, countries should in this context introduced policies to improve energy efficiency ratio. (Background: 32 inch CRT power 100-200W, 42-inch ordinary LCD power 300-400W, 42-inch LED backlit LCD power compared with the size of 30% of ordinary LCD. PDP LCD power consumption with dimensions greater than. ) 2, reference, air conditioning, we think that the negative impact on the industry is not great, good Skyworth and Hisense.

1) first nation to ensure that domestic demand, the compulsory introduction of higher energy efficiency than standard flat-panel TV. Possible, to introduce general standard, and subsidies for energy conservation product, when the energy-saving products reaches a certain size, cost prices, further increasing energy efficiency than standard.

2) if the inferred correctly, but on good Skyworth and Hisense, last two month led backlighting for energy conservation product sales momentum and sales accounted for more than the maximum (Skyworth 5%-10%), energy saving is their main product direction. PDP TV pressure.

Refrigerators, washing machines are also enjoy energy subsidies? likely, but we predict the extent and scope of subsidies may be smaller. Because the refrigerator energy-saving products is relatively high, while the washing machine to the roller upgrade motivated. (2009.4.29 the air conditioning is expected to give priority to benefit from subsidies-home appliances home appliances save energy-saving vision and calculation of subsidy) valuation and recommendation: new energy-efficient than standard air conditioning boots on the ground, short-term profits no downward pressure (market takes no account of the subsidies), long-term good air conditioning company gree, midea; CTV enterprises Skyworth and Hisense short-term benefits, long-term competitiveness benefit, maintenance is recommended.