Some foreign appliance to go the civilian route far less than similar domestic products prices.

<p> recently, has been targeting high-end, high above the price of foreign brand home appliances, have the color TV, washing machines and refrigerators and other products on the open price war. .Promotion of individual foreign brands of similar price or even much lower than the price of domestic brand appliances, which makes home appliances has always preferred foreign brands Wenzhou consumers Qiexi endless. .</ P> <P> <P> <p> appliance market in Wenzhou, the price of domestic brands has always been a battle to seize the main arms markets, foreign brands are basically the original "standing on the sidelines", domestic brands and foreign brands, .Foreign brands have maintained the field of fighting each other at the low end and high-end model, has always been "interfere with each other." .Wenzhou minds of consumers have formed a fixed price leverage: "higher than the price of foreign brands of domestic appliances for one third, so goods are not cheap ah. ."</ P> <p> but now that leverage out of order. .In the highly competitive mid-range brand of refrigerator door camp, Samsung, LG have a special promotion, but is not limited, the retail price remained at 5000 -6000 yuan, while the domestic brand Hisense, may sound promotional products, retail price .In 6000 -7000 yuan, 1,000 yuan higher than full. .In addition, in mid-range multi-door refrigerator, Haier, LG, Samsung, several best-selling product prices are down in the 6000 -7000 yuan, the difference between the two is almost negligible. .</ P> <p> addition to refrigerators, foreign brands on other products are also often resorted to price cuts 狠招. .32-inch LCD TV, Sony launched in early 2990 yuan of special limited edition has continued to the present; Philips, LG also have a retail price of 2690 yuan of special liquid. .Domestic brands and 32-inch LCD, the retail price of 2,500 yuan basically all up and down, the gap between the two is only a few hundred yuan. .In the washing machine, the Sanyo, Samsung and Panasonic are one or two special promotions drum washing machine prices, the lowest price has dropped to 3,000 yuan, greatly narrowing the domestic brands of similar products with the price difference. .</ P> <p> in the first half, domestic appliance brand invested heavily in technology research and development to accelerate product category and update their own low-cost advantages continue to make a lot of Wenzhou consumers turn to when purchasing products. .Domestic sales of LED TV in the first half was better than foreign brands. .At the same time, as foreign brands almost completely annihilated in the home appliances, to retain market share, Left can only be cast aside, to grab the market price. .</ P> <p> the other hand, foreign brands are also frequently exposed in recall of high-end image so that it greatly reduced. .Last year, Toshiba LCD TV's "vertical door", the Samsung refrigerator blew open the door because of an accident on the implementation of the global recall, LG also announced a recall of 1.05 million earlier this year at National Taiwan University capacity drum washing machines, but Matsushita recent decades has occurred .million refrigerators in the recall crisis. .Series of events exposed the quality of foreign brands so part of the consumer trust the foreign brands discounted. .</ P> <p> foreign brands and domestic brands in home appliances to gradually narrow the price difference to be negligible, the low-cost advantage of domestic products is bound to open a new path. .Wenzhou an official said supermarket sales of home appliances, home appliances foreign brand products in the mid-range continuous price cuts, especially in the LCD liquid crystal television, is almost zero profit to grab the market, which is bound to squeeze the market share of domestic products. .But many domestic brands began to make efforts in technology, especially in the functional configuration to achieve a "foreign non-I", the same price, a few more features to grab a little more on one's grasp. .</ P> <p> that scramble competition in the market, consumers prefer foreign brands, Wenzhou will be the biggest beneficiaries. .This competition is expected during the National Day is likely to spread to high-end home appliances. .</ P>.