Thursday, December 23, 2010
Avoid the "energy subsidies New Deal" under the inverter air conditioner but also how far.
<p> 5 early in the Ministry of Finance, Development and Reform Commission issued "on the adjustment of financial subsidies to promote energy efficient air-conditioning policy notice", in addition to a substantial reduction of energy-efficient air-conditioning fixed the price band and extended the amount of subsidies .year, another important information that is clearly the same period to "the promotion of timely inverter air conditioner." .</ P> <p> energy subsidies for the introduction of the New Deal, in the short term will soon become a household electrical appliance manufacturers, media and other sectors of the community focus, it also raised a series of domestic household air conditioner market a chain reaction: energy-efficient air-conditioning fixed-frequency .inverter air conditioner with the price difference between products is rapidly shrinking, which popularized the product for the conversion is a positive, inverter air conditioner market will scale to stimulate sales played a role. .Is this policy to guide the driving of the inverter air conditioner can really play a "butterfly effect" effect? .In this inverter air conditioner under the effect of what can go very far? .</ P> <p> Statistics: inverter air conditioner in the first quarter accounted for only 13.2% </ p> <p> inverter air to enter the Chinese market from the last century to the mid-90s now have more than ten years. .During this period, the Chinese market and had become the booming trend, the overall market capacity has been rapid amplification, but the development of inverter air conditioner market, far behind the pace of development in the industry as a whole, do not form a true sense of the scale of sales, .in the proportion of total industry sales have been below 10%. .</ P> <p> This situation lasted until September 2008, until China's first energy efficiency standards for the introduction of inverter air conditioner, inverter air conditioning broke the energy efficiency rating has not been the status quo, before allowing the manufacturer to see a ray of new light .. .Then, early this year, "home appliances" tender, inverter air conditioner for the first time the country home appliances included in the tender category, you can also enjoy 13% of the state subsidies. .From the national policy level but also good news: June 1, the new fixed speed air conditioning energy efficiency standards and the formal implementation of the reduced amount of subsidies, and expressly to support the development of inverter air conditioner. .</ P> <p> the face of policy changes and the frequency value in the potential of energy efficiency, Gree, Midea, Chi early action giants of higher air-conditioning, fully promote the development of inverter air conditioner, television, print media, .Web site advertising overnight overwhelming frequency, inverter air conditioner sales showed a slight growth. .In this market structure, the variety of information seems to indicate that market penetration of inverter air conditioner is in a transitional period, and will soon enter into a new fast track of development. .</ P> <p> to the fact that there are always reflected by the data. .But just only come from analysis of sales data, air conditioning manufacturers still are still doing the "lost profits are crying," thing. .According to industry statistics agency authority "industry online," the data show that the first quarter of 2010 (1-3 months), total industry sales of home air conditioning units 21.621 million, of which inverter air conditioner is 2,856,000 units, accounting for only .13.2%, well below the part of manufacturers and industry experts claimed before the "inverter air conditioner market share in the year 2010 will exceed 30%" average. .Even compared to this data before 2008, progress is not very clear, the policy has not caused the adjustment of fixed frequency out of favor, the anticipated frequency and no blowout. .</ P> <p> inverter air conditioner can go far? .</ P> <p> fact, the domestic air industry, including manufacturers, experts and even the higher authorities, including the relevant departments for the promotion of inverter air conditioner or not, how to promote, there has been a lot of doubts and differences of opinion before .inverter air conditioner has repeatedly failed to eventually lead to energy-efficient air-conditioning subsidies for selected list, until barely beginning of this year the subsidy has been included in the home appliances category. .</ P> <p> these doubts and differences of opinion, it is also the current inverter air conditioning despite the policy level guidance and support, air conditioning manufacturers to promote and market the root causes of poor performance still lies. .</ P> <p> First, the domestic enterprises conversion technology is still immature, still a little too hasty universal frequency. .Although some manufacturers advocating a kind of master, something the core frequency technology, frequency control some of the most critical components such as power modules are still mainly dependent on imports and supplies are relatively tight. .In addition, the inverter compressor technology is largely monopolized by Japanese enterprises, domestic enterprises, the short term, "controlled by others," the situation will be difficult to change. .</ P> <p> the status of working for foreign brands, domestic inverter air conditioner makes the price relatively high. .Although the New Deal of the fixed-frequency energy subsidies subsidies for standard products has been a significant reduction, but fixed-frequency products, energy-efficient than the conversion price is still more competitive products. .For economic considerations, for the price of 1,000 yuan in the hundreds of poor, many Chinese consumers inverter air conditioner may not be cold, that is not worth, the market still needs to cultivate frequency and guide. .</ P> <p> Second, inverter air conditioner does not meet the domestic consumption environment, Chinese consumers are really suitable for fixed-speed energy-efficient air conditioners, inverter air conditioner which is mainly determined by energy-saving habits. .A power inverter air conditioner, that is the maximum power run. .Usually, within one hour after start, the amount of electricity conversion unit close to twice the fixed-frequency machine, which is why the industry will have a "continuous power inverter air conditioner is more than 6 hours to really start to saving" .argument exists. .</ P> <p> Chinese consumers tend to use the air conditioning season is only three or four months time, especially the northern city of idle most of the time, compared to the previous sales price between the two great difference in the power inverter air conditioner, .almost no advantage at all aspects of saving money. .</ P> <p> Third, the inverter air conditioner components, and more on the failure rate of congenital defects, how can a create a more "secure" environment for consumption inverter air conditioner? .Compared with fixed-frequency inverter air conditioner air conditioner's internal structure, inverter air conditioner can be seen that the internal structure of many complex, components almost per cent more than doubled. .Similar to other home appliances, more complex the structure the more components, the failure rate will be higher. .As such, inverter air conditioner in the period of warranty repair costs will increase. .</ P> <p> inverter air upon entering the Chinese market, they start who are charged with air conditioning, "industry trends" of reputation. .But look at the current growth momentum, energy-saving inverter air conditioner under the New Deal subsidy to replace the fixed-frequency air-conditioning in a short time into the mainstream of the domestic air conditioner market, the desire is still not realistic. .We can only say, with Japan inverter air conditioner market share of 95% compared to the inverter air conditioner in China there is a large room for growth. .</ P> <P> <P>.
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