Domestic TV manufacturers expect to step up break the layout of the four seasons turn.

<p> "power situation as foreign brands, domestic color TV will be into the quagmire. ."- It was almost a domestic color TV is not out of step" cycle. " .</ P> <P> <P> <p> foreign TV's low price strategy is gradually lost ground, in the face of a full-year sales forecast is too high, the LED full transition panel inventories continued to decline in value of the pressure and hardship, the domestic .TV companies poor performance the first three quarters. .Recently, domestic color TV industry, Big Brother announced that Skyworth annual sales target to reduce domestic brands collectively usher in the throes of transition to the LED. .</ P> <p> vendor performance continued to drop in the collective worrying </ p> <p> "price war" has become the biggest showstopper market, domestic color TV once again faced with profit or loss situation. .</ P> <p> earlier, TCL's third-quarter report, multimedia services in Hong Kong dollar 657 million loss this quarter, from 1 September this year, accumulated losses of 991 million Hong Kong dollars. .Multimedia sales which accounted for more than Bacheng TV business, sales revenue fell 31.54%. .Another TV giant Konka Group's net profit also declined. .Its third-quarter operating income of 4.54 billion yuan, up 17.8%, but net profit has decreased 61%, only 10.29 million yuan. .</ P> <p> for losses, TCL chairman Li Dongsheng interpretation, "This is a serious planning by the product of mistakes, and on the Internet, television and LED LCD TV market to determine a deviation of 98% will still .Product Planning for the CCFL LCD TV, but only to high-end products LED LCD as the layout. ."Konka executives said, LED TV into the speed of delay on Konka a negative impact on profitability. .</ P> <p> fact, will focus on the direction of LED LCD Skyworth, performance seems to be not as expected. .According to recently published reported a Skyworth, as half of the fiscal year, Skyworth TV sales fell 13% year to 3.637 million units, sales in the mainland TV market down 10% to 2.913 million units. .In this regard, Skyworth will be reduced this fiscal year (year 4 months to next March) of the annual sales target in the Mainland market sales of flat-panel TV sets goals, from 750 million units (including 200 million LED LCD TV) .reduced 6.67%, to 700 million units. .</ P> <p> clear inventory pressures on gross profit margin </ p> <p> the face of the era of LED, there is no ready-made brand of a sudden in disarray. .</ P> <p> It is reported that two to three quarters of this year, the domestic TV market, high inventory, domestic and international TV brands are experiencing the product mix shift from the CCEL to LED LCD TV LCD TV transition. .In this case, measures taken by each brand is to remove the CCFL-based inventory, reflecting on the TV in the end markets are "in the history of the lowest." .These actions produced the TV brand margins unusual pressure. .</ P> <p> Konka Group in the third quarter earnings report that foreign brands rely on upstream resources, the impact of TV market at a low price, grab the market share of domestic brands, domestic brands are forced to follow up, product gross margin was .Fast low. .Skyworth Digital said that the reasons for losses in addition to the decline in sales, it also caused by the decline in gross margin. .</ P> <p> got hit and let the domestic brands that, in addition to its LED to adjust the proportion, we also have problems dealing with foreign brands continued to deal with price wars. .Internet TV is not involved, foreign brand products LED replacement rate was significantly higher than domestic brands, the price is no longer out of reach. .Orville third quarter data show that foreign market share in turn, was close to balance during the National Day, as a whole to 56:44, but the price of foreign brands to rely on the offensive line the city in general, maintain seventy-three pattern. .</ P> <p> fourth quarter sales are expected inflection point </ p> <p> Although the first three quarters of the poor performance of the domestic color TV enterprises, but the industry is still optimistic about this year's color TV sales. .Insiders believe that the "three or four markets is the solid rear TV brand share," especially at the end of flat-panel TV is an important incremental market. .</ P> <p> According to the report recently released consultation Orville, with the peak season for the fourth quarter of the rural market consumption and home appliances, driven by the arrival of the rural market in the fourth quarter sales of flat-panel TV market size will be the first time the city reached 5.27 million .Taiwan, an increase of 65% is expected to more than 50% of the overall domestic market. .This means that the rural market has grown and foreign TV manufacturers to consolidate the main battlefield sites. .</ P> <p> the face of pressure on the stock, the companies also hope that further development effort in the fourth quarter. .</ P> <p> Skyworth Group Vice President, TV Business Division President Yang Dongwen equally optimistic about the fourth quarter, in his view, foreign TV brand of madness is short-term market behavior, domestic brands have been successful transformation of the current LED TV, "New Year's Day and Spring Festival .opportunity for domestic enterprises. " .</ P> <p> Orville for the latest research report released by the fourth quarter is the TV season, relying on the National Day promotional pre-season and New Year Spring Festival market sales force, "the fourth quarter of this year will be flat-panel TV size .to reach 10.52 million units, an increase of 22%. " .</ P>.