Thursday, December 23, 2010

Inverter air conditioner is in urgent need of comprehensive strength marketing strategy will rapidly warming

Even if the carriage of the heavy pressure on inventory, the trend in energy conservation and emission reduction, air conditioner manufacturers had to divert to call inverter air conditioner jiangshan of. In late may, the energy efficient air conditioning products into national financial subsidy range seems to be in to the air conditioning manufacturers alarms, low energy efficiency of air conditioning products will have no more; at the same time, also passed out a signal in order to save energy for its inverter air conditioner will in future play a more on the market.

However, worrying, since last September, inverter air conditioner efficiency standards implementation, the inverter air conditioner only began to heat up, plus the domestic air-conditioning manufacturers in inverter air conditioner sales, and technical aspects of ranching, inverter air conditioner market was in the "concept" of chaos.

Status:

Frequency marketing rapid warming

Different than the constant speed airconditioning, inverter air conditioner in our air conditioner market share does not have the competence, and Japan, Europe and other inverter air conditioner a penetration rate of more than 60% of the areas, my inverter air conditioner penetration rate remains at 5%, even for entering the inverter air conditioner for over ten years of Hisense, also had to state of the waiting policy.

Last September, walking alone in the frequency of a dozen years of Hisense finally ushered in the frequency of light, along with the speed controllable type room air conditioner limited values of energy efficiency class of an inverter air conditioner first mandatory performance efficiency standards implemented, inverter air conditioner without standards may be embarrassing situation with the end, it will also provide inverter air conditioner on the market has added a lot of promotion of the chips.

However, the inverter air conditioner market is not only open for Hisense and, from air conditioning Giants gree, midea's accession, making original calm inverter market become boiling up, including "beautiful + Toshiba Kalee," "gree + Daikin" cooperation mode is for two large air conditioning company in the field of variable frequency air conditioning a menace in the competition.

In gree CEO Dongmingzhu view, as the biggest in air conditioning business, gree inverter air conditioner has long been "wall flower wall Xiang", although the previous year in the country has not greatly generalization, however, gree has in recent years annual 50 million units of inverter air conditioners and air purifiers are exported to Japan.

While backing for Toshiba Kalee's beauty in the inverter air conditioner market outdone, beautiful country by air conditioning press spokesman Zhang also told reporters that the month of March of 2009, export of Japan DC inverter air conditioner has exceeded 100 million sets, moreover, the beauty of the DC inverter air conditioner since its inception, the national sales have exceeded 60 million sets. In addition, Pescod, aux, etc. air-conditioning brands join also let inverter air conditioner competition situation becomes more complex.

Challenges:

Confrontation between the respective card technology

Constant speed compared with traditional air conditioning, inverter air conditioner with a speed and functionality that can match the cooling capacity of air conditioners and heating load, frequency range and wider adaptability to load, the stronger the better ensure that in the vast majority of working environment without stopping the run and thus more energy efficient.

However, in reality the inverter air conditioner market scramble, since the current frequency conversion technology is still a lot of air-conditioning enterprise's "soft ribs", frequency conversion technology has become a small number of large air conditioning manufacturers to compete in a confrontation between weights, plus current market without inverter technology form a unified view, gree, midea, Hisense, air conditioner manufacturers are still in the promotion of the playing cards in various frequency conversion technology.

Gree electric appliances and refrigeration technology Institute's principal told reporters, as early as 2003, gree electric appliances have started tackling the DC inverter technology for more than ten years before the relies of inverter technology accumulation, and secure the sine wave DC inverter technology, currently, gree introduced G-Matrik DC inverter technology is 100% independent intellectual property rights.

Beautiful also indicated that, since 1997, the United States began to manufacture inverter air conditioner, after ten years accumulated precipitation for five years, the beauty of the area in the inverter air conditioner has been gradually formed a mature and stable core technology, now a full range of beauty products inverter air conditioner uses the international advanced IR vector control chip and 180 degrees sine wave control technology.

Furthermore, although the air conditioning sales failed to include first-line brand ranks, but carrying frequency banner more than ten years of Hisense still quite solid, claims that since has been committed to the inverter air conditioner core technology development and innovation, Hisense has lead grasped including DC 180 degrees sine wave driven, vector inverter air conditioner control systems, electronic expansion valve control, frequency conversion air core technology.

Suggestions:

Frequency of competition cannot be a mere formality

However, the inverter air conditioner fierce battle of marketing and technology, behind the air conditioning business prospects for the frequency has surprisingly similar. Looking at the gree Assistant President, Jing-dong energy saving is the air-conditioning industry development trend, which in addition to improving speed air conditioning 1, 2-level energy efficiency ratio of air-conditioning, frequency conversion ratio will also be the gree market expansion of a great strategy.

But beautiful country is expresses, the sheets from the current market environment, energy-saving aspects inverter air conditioner in obvious advantages, will rapidly spread in the market, while at the same time, in order to further accelerate the inverter air conditioner's promotion, beautiful or even this year's objectives hold in inverter air conditioner product sales accounted for more than 20% of this former raised to 40%.

Faced with the large air conditioning manufacturers in the field of politics, the frequency has the industry recommendations, current inverter air conditioner competition cannot flow to the surface of price competition as well as the frequency of hype, but the concept must return the entire frequency supply, research and development technical and sales channels, and many other aspects of the trial. Otherwise, even if there are the rapid do large inverter air conditioner market can only be a Flash in the pan.

■ Related links

Inverter air conditioner

Concept spread

Expert advice at the right core indicators

With the nation's increasing emphasis on energy-saving environmental protection, & ld

Quo; frequency "into a popular air conditioning market this year. The air conditioning brands have preemptive inverter air conditioner, time, mancheng is variable wind, including beauty, represented by 180 degrees sine wave, Hisense 360 degrees sine waves gree exclusive G-Matrik inverter air conditioner.

However, the current inverter air conditioner too many concepts of dazzling but many consumers do. So, how can consumers how a pair of eye, in a large number of frequency in the concept of energy saving to really easily selected products?

In this connection, press subject of consultation with the Beijing University of technology school of environment and Energy Engineering Science Department Professor Lihongqi refrigeration, he said, no energy-saving products in three levels: first, the introduction of efficient components. Second is the optimization of product design, give full play to the role of energy-efficient components. Once again is the product of energy during use, which requires the product over a wide operating range to maintain a high efficiency, and requires the energy efficiency of products and the user load perfectly match, avoid so-called big horse cart or small horse-drawn carts that requirements of the situation, air-condition and wider range of better. In addition, in response to the energy-saving inverter air conditioner is also reflected in the reduction of air conditioner frequently open outage of energy loss, frequency range and wider adaptability to load, the stronger the open number of downtime.

In the view, if the air conditioner lihongqi frequency range is wide, low-frequency drop down, or even up to the national provisions of 1/2 cooling capacity points, no doubt means when user home is low voltage load, frequency conversion air conditioner will shut down, its low-speed operation of energy-saving advantages are also unable to fully develop.

Professor at the same time that lihongqi frequency range wide, technical difficulty are large, need to address a range of technical issues, such as the compressor speed of vibration, noise, high speed of lubrication, variable frequency control technology, which requires a high level of research and development ability and technical basis of accumulation, do a inverter air conditioner product is not easy. Its offering, enterprise to long-term operation, or core go to technical Rd up, hard skills to do their own products, take precautions in the face of the future.

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