Compete online shoppers to reduce costs to expand the channels to seize the home appliances market.

<p> ■ newspaper intern reporter Fang Qian </ p> <p> with the popularity of online shopping more and more accepted. .But online shopping is often concentrated in the books, clothes, these daily commodities, home appliances such products on the service is less demanding. .As in recent years Suning, Gome Appliances, etc. These giants have introduced an online mall, so people in line to buy home appliances gradually increased, more and more intense competition in this market. .</ P> <p> appliance enterprises continue to expand the network of channels </ p> <p> Gree Electrical network recently signed a new agreement for seven days, seven days into a new network of channels to participate in "trade" activities .. ."TM" At present, the implementation of the various channels of the store, but with the change in consumption habits of consumers, many manufacturers have begun to realize that the network channel development, "trade" of necessity. .Vice president of the new seven-day Hang Min electrical network, said: "From the beginning the end of 2009, Skyworth, Hisense, and other manufacturers to begin seven days of talks with the new 'TM' specific issues, and policies on the willingness .more support to the new seven. ."</ P> <p> seven days in the new year 2009 sales charts, the flat-panel TV sales far ahead of other categories of home appliances. .Sales market for flat products of which causes a more spacious, more importantly, is Skyworth, Hisense and other manufacturers of policy support. .Gree air mass in March this year, the new seven days, and announced the addition of new non-stop seven days of "trade" list, indicating that the Gree fully aware of the network channels, the importance of sales for large household appliances. .</ P> <p> network into a new force can not be ignored </ p> <p> "just an old cell phone special day on our website sold more than 100, do you believe? ."Purchasing network says that," In Suning, Gome stores and other traditional channels, single-store sales of mobile phone models are hundreds of models, so many models of combined calculation, single-store sales of mobile phones is also a single-day .Only a dozen or nothing. ."As a well-known across the country are not shopping site, purchasing a single product to network access in a single day more than 100 sales performance, surprisingly enough. .This is only in recent years, the rapid development of Internet appliances mall tip of the iceberg. .</ P> <p> data show that in 2009 the whole national grid share sales exceeded 400 billion yuan. .At present there are over 1000 network appliance store, the largest two are Jingdong Mall and Century electrical network. .In 2009, Jingdong Mall's sales exceeded 40 billion to set up only 4 years of the century electrical sales also exceeded 3 million. .Founded in 2004 when the Jingdong Mall just a miserable 10 million yuan annual sales, but Jingdong Mall founder, CEO Liu Qiang East to set a target of 2010: The company with annual sales will reach 100 billion yuan. .</ P> <p> the end of January this year, Jingdong Mall get Tiger Global Fund 1.5 billion in venture capital, that the international network of venture capital is also optimistic about China's home appliance store in the future. .</ P> <p> Suning, the United States moves to fight </ p> <p> for network appliance store "at a loss to capture market" behavior, the traditional channels for its home appliances under the "too short-sighted", & ldquo .; no potential for sustainable development "and other judgments. .However, this amazing new growth forces, or to the helm of the traditional channels for home appliances can not be ignored. .</ P> <p> attention in Zhang Jindong, this year January 25, formally launched Tesco Suning, Suning B2C claimed to have planned the business road map: the goal is 3 years in the national grid occupies more than 20% market share .share, become China's largest appliance B2C websites. .It is reported that Tesco will set up 1,000 Suning's B2C professional operations team, the implementation of self-purchasing, independent sales, shared logistics services operating mechanism. ."E-commerce is just a platform, the background building is the key. ."Said Zhang Jindong, Suning more than 30 provinces throughout the country, more than 200 cities in 100 Tesco Suning logistics center to give the background to provide strong support, which is a simple e-commerce businesses can not. .</ P> <p> In addition, the United States Group President Chen has said the new e-commerce strategy is being actively planning among the country recently launched a new U.S. plan to e-commerce solutions. .</ P> <P> <P> <p> </ p>.