The concept of the epidemic outbreak of speculation appliance industry hype to deceive consumers.

<p> Southern Rural News reported June 17: Following the exposure of CCTV "Yixing purple clay pot is not done", the industry was rumored that "In fact, fluorine fluorine-free air conditioning" in the message. .Earlier this month, President Dong Mingzhu Gree present at a forum in the surprising remarks: China has no real fluorine-free air conditioning, the introduction of the product concept of the enterprise are fried. .</ P> <P> <P> <p> question unworthy of the name of home appliances to occur one after another, people have the heart of doubt: Why is the total of household electrical appliance enterprises "concept" bored? .</ P> <p> difficult concept of speculation by the market test </ p> <p> mall, nano, frequency, low-carbon and other home appliances on top of a pile of crown in the uncommon words, so including rural consumers, including .many people scratching their heads. .However, the scientific term is smoke and mirrors, but commodity prices are at a glance. .Recently, the Southern rural newspaper reporters walked around in the household appliance stores, find appliance fitted with a halo of a new concept, the price soared. .In response, consumers said, "If indeed upgraded product performance, it does not matter to your point," but the problem is that some products misnomer. .</ P> <p> Liu Buchen, observers in the appliance view, the concept of speculation is the lack of technical support do not have the product truly innovative, even if an improvement than before, the intensity is small, but the companies are giving it a new concept. .If the new emergence of the concept is the innovation of new products, descriptions and information, then this is a normal way of marketing - the concept of marketing, otherwise the concept of speculation. .</ P> <p> in the appliance industry, the prevailing wind of the concept of speculation, the South reported to have this done in rural areas reported a series of reports. .For example, LED backlight LCD TV, LED TV is a direct say, the experts said that only with the LED screen be considered genuine; and if some companies claim to be anti-bacterial air conditioning in addition to their health formaldehyde, the industry point out that only the installation of a .a few dollars or ten dollars a filter, filter, and these air-conditioned chamber to absorb the work of a large number of dust and bacteria, the bacteria will spread out through the air, has become a source of bacteria ;..... .. </ p> <p>, however, proved the concept of speculation can not stand the market test, the course of time will certainly true colors, shortly before the disclosure of CCTV "purple clay pot fraud incident", the purple clay pot sales plummeted, consumers .confidence in the product is almost zero. .</ P> <p> not all play concepts will fail, the industry there are some specimens of the concept of marketing success. .</ P> <p> 2002, Haier "anti-power wall" water heaters available, its use of technology as the national patent, July 1, 2007, the introduction of new national standard electric water heater, "anti-power wall" technology .be incorporated. .According to company introduction, the use of electric water heaters because of repeated accidents in some places there is no ground, the use of "anti-power wall" technology, even if the water heater inside pass into the 220V voltage, but also make the voltage at a safe outlet pipe .voltage (12V) range, to ensure that water is not charged. .The introduction of the product, causing consumer concerns, and has been sought after. .The PRC, the latest data show that in April 2010 the water heater market in volume in the top 10 best-selling model, accounting for 7 Haier. .</ P> <p> addition to the above two cases, there are outstanding, a typical representative of that frequency. .</ P> <p> background in energy conservation and environmental protection, in application of inverter technology in home appliances is an irresistible trend. .However, the conversion product was born a long time, its growth has faltered. .With air conditioning, for example, fixed speed air conditioning is still occupied by half, Chi, Glanz, etc. over the years stick to the road at constant speed, and the promotion of enterprise inverter air conditioner defeating each other from time to time. .Frequency of product development is another reason for delay, "standing above the crowd," the price, a function of inverter air conditioner rather than a fixed speed of your air conditioning 2 to 3 percent. .</ P> <p> standard lag caused by the concept of flying </ p> <p> look at the concept of large home appliances brand, almost all around a few key words: health, safety, environmental protection, save money, high technology, this is precisely .consumers are looking for. .With the continuous improvement of socio-economic level, people are health and quality of life; At the same time, the concept of the mainstream of society will lead to the general public to follow suit, like a low-carbon. .Interview, a consumer reporter to tell the rural South, he did not know what high-tech concept, there is no way to determine sales presentation is true, if the product features which meet their own needs to buy. .The company is firmly seize the consumers of this psychology, and translate them into practical needs. .</ P> <p> appliance marketing experts Hongshi Bin said: "The highly competitive appliance industry, the market is white-hot state, consumers are more familiar with the general concept, so companies need to rely on some new concepts to attract attention, to drive the market. ."The concept of playing card, is essentially a marketing, corporate promotional products through the functional advantages to stimulate consumers, in order to achieve sales. .</ P> <p> course, the concept of playing cards, can not beat him to death, home appliances home appliance expert Luo Qingqi the concept of marketing that there is an innovation of the show. .However, when the lack of technical standards, enterprises lack a sense of responsibility when each boast, peer attacks to each other, and so inevitable, so is the air conditioning industry. .Luo Qingqi pointed out, sometimes too fast technological development, the government will be behind the standard level, the concept will be flying. .</ P> <p> standards in a vacuum, the concept and lack of supervision, and some will be playing a touch ball. .However, once the concept of the concept of marketing become sensational speculation, not only can not profit enterprises, and may lack credibility back bad name. .As more and more shady was revealed, some consumers turn away from becoming the new concept products, many people think that "the basic functional enough, not too fancy." .Therefore, if the enterprise Cookin concept of false propaganda is equivalent to shooting themselves in the foot, eventually lose the trust of consumers. .</ P> <p> ■ reporter's notes </ p> <p> increase the cost to eliminate the concept of illegal speculation </ p> <p> in this era of rapidly changing technology, our minds seem to need the same day as the anti-virus software upgrades, .Otherwise, how to identify emerging product concepts true and false. .Unless the day, every entrepreneur who can flow with the blood of morality, not only alert consumers to protect pockets. .The concept of corporate hype, hype has actually violated the law, but there are still companies break the law, it appears that corporate self-regulation alone is not enough, the offense must increase business costs, let not repeated. .(Source: Southern Rural News) </ p>.