Saturday, December 18, 2010

200,000,000 home appliance chain giant investment funds together for the air-conditioning manufacturers, "price".

Southern Star <p> intern reporter Wang Xiao Xi Li, a new air conditioner energy efficiency standards made Tuesday (June 1) since the implementation of the maximum amount of subsidized manufacturers will shrink 600. .But coincidentally chain giant Suning together manufacturers such as air conditioning, "price", air-conditioning market did not show the phenomenon of collective price increases, it is estimated half of the air conditioner market will not occur rapidly bidding situation. .</ P> <P> <P> <p> in the "2010 China's energy-saving air-conditioning Industry Development Summit Forum", said Sun Weimin, president of Suning Appliance Suning the country in 2010 to the vendors on the procurement of air-conditioned section of the 200 million air-conditioning ., the use of procurement and cost advantages of scale inhibition of terminal prices. .In addition, Suning has invested 2 billion joint vendor resources to energy-efficient air-conditioning in certain period of time remains before the energy-saving projects that benefit the amount of subsidies. .</ P> <p> South are also informed that the major air conditioner manufacturers have concocted their own price policy, price increase is only a matter of time. .</ P> <p> invest 200 million financial stability and air conditioning prices </ p> <p> since early May, "on the adjustment of the financial subsidies to promote energy-saving air-conditioning notice" since the announcement, many businesses are "the last cheap & rdquo .; the ground, they played the marketing card, stressing the "June", the air conditioning "is no longer cheap to." .But on June 1, Suning, Gome and other mall merchants before air conditioning was not as alleged price rose sharply. .</ P> <p> all journalists in Guangzhou, South Binjiang Road Suning stores to see the shop sold most of the air conditioning has no price. .Sales staff said that most of these air-conditioned shopping malls existing inventory, so has no price, but the sales staff also stressed that, over time, 1P fixed speed air conditioning may increase the price of 200-300 dollars, while the inverter air conditioner .prices will not change much. .</ P> <p> Southern reporter visited the store found that the individual models have raised the brand to 100 yuan, also abolished the attached gifts. .Some brands an energy-efficient air conditioning are adjusted to the lowest in 1999 yuan, and in May when only about 1,400 yuan. .As the old two energy-efficient air-conditioning in the implementation of the new standards no longer enjoy the subsidies, so Gree, Midea has basically discontinued the old two energy-efficient air-conditioning sales. .</ P> <p> "for now, the store's air conditioning Suning price before adjustment or continuation of the preferential policies the state. ."Said Sun Weimin, Suning, and Haier, Midea, Hisense Kelon, Chi reached a high of 17 air-conditioning business cooperation, from June 1 to play in mid-June, will set up a half a month's grace period, during which the purchase of air-conditioning .consumers can enjoy the original offer. .</ P> <p> It was revealed that the vendor purchases Suning 200 million air-conditioning, while the major manufacturers jointly invested 200 million its own resources to the use of procurement and cost advantages of scale, inhibit terminal prices. .</ P> <p> Road Suning also pledged to increase efforts to promote energy-saving air-conditioning upgrades, to the scale advantages of purchasing advantages and network coverage, together with the factory to reduce costs and expand sales, but firmly resist the unreasonable price increase; United .assure consumers that the majority of manufacturers, energy-saving policy of benefiting the original intensity and then for two weeks subsidies. .</ P> <p> Coincidentally, the United States also announced that Gome together with a number of air conditioning companies to launch a new round of "air-conditioning Huimin upgrades." .Since June 1, the Gome jointly launched air and air-conditioning manufacturers quadruple subsidies, subsidies for energy conservation policies through the country the United States, trade-in allowance, the United States manufacturers of profit sharing profit sharing subsidies and subsidies to reduce overall air conditioning prices, the United States price will be fully air-conditioned .15% -30% range. .</ P> <p> game manufacturers start </ p> <p> May 5 under the Ministry of Finance issued "on the adjustment of energy efficient air conditioning and extension of financial subsidies," which promote energy conservation subsidies will only be a new level of subsidies .and the new secondary (ie the old one) air conditioning, new allowances, compared with the previous 300-850 yuan down to 150-250 yuan; the highest rate of subsidy has shrunk in recent Qi Cheng. .In addition, the old two energy-efficient air-conditioning would no longer enjoy the subsidies. .</ P> <p> by the New Deal, many consumers purchase air ahead of the old two energy-efficient air-conditioning is about to start from March significantly reduced, air-conditioning manufacturers and distributors in May sales increased significantly. .</ P> <p> Su Ning, Gu Wei, general manager of Guangzhou Road, for example, original price 1,480 yuan a saving air conditioning and enjoy the most after state subsidies as long as 980 yuan, but the New Deal will need to 1330 yuan, 350 yuan to be expensive .. .</ P> <p> combined with copper, iron, aluminum and other raw material prices continued to rise, "labor shortage" caused the increase in labor costs, air conditioning manufacturers have been unable to absorb the cost to raise the pressure. .</ P> <p> in this week's "2010 China's energy-saving air-conditioning Industry Development Summit Forum", said a lot of air-conditioning manufacturers, taking into account the production of energy-efficient air-conditioning hard costs, prices become an inevitable trend .air-conditioning season is expected to reach 10% price increase -15%. .</ P> <p> "that has no price that is impossible, the question is how to rise. ."There are not to be named head of the air conditioning manufacturers have said the south, the company's strategy is first up 50-100 million in June; July jumped 100 to 50-100 million in August jumped to absorb cost pressures ., "to the 7-8 months are very hot, the consumer is not considered problem of not raising their prices up, but to no time to install the problem. ."</ P> <p> The official admitted that the majority of air-conditioning manufacturers not aggressive all of a sudden price increase in place," After all, you are more than price, the market had become someone else's. ."</ P> <p> separate air-conditioning business, director of marketing told the South are the future companies will have one or two" special unit "to maintain the original price, drive sales, but most of the models," will certainly have to price & rdquo .;. .</ P> <p> Golden State Securities recently released industry report also pointed out that major companies in the industry have declined significantly in the first quarter gross margin, net profit after deduction of depleted energy subsidies, in the June 1 and raw materials to improve energy efficiency standards .pressure on prices, the industry is bound brewing prices, is that whoever was up, who can not up the problem. .</ P> <p> Source: Southern Metropolis Daily </ p>.

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