Pressure on the current exchange rate regime, regardless of their effect may be due to the expected or unpredictable, domestic electrical appliances export enterprises to first consider the question is how to deal with.
China mechanical and electrical products import and export Chamber of Commerce, Senior Trade Commissioner in a certain cure Marina told reporters, the Renminbi exchange rate fluctuation on household appliances export Enterprise impact is very large, the most direct effect was to reduce domestic export enterprise product price competitiveness, Enterprise it might lose some of the market and customers. But how to deal with the impact of exchange rate fluctuations is key to this is to provide long-term development of enterprises.
In fact, exchange rate fluctuations are long-term problems associated with exporting enterprises, China's home appliance exports, the export price to basic knowledge in the hands of overseas buyers, dealers in the original order was already considered the effect of exchange rate fluctuations on the price level, therefore, on the home appliance manufacturers, the main impact occurs in the clearing process duihui losses is not deterministic.
On the way of avoiding duihui losses, the enterprise general practices like avoiding the risk of raw materials, through the exchange value of the futures to hedge exchange rate risks.
Of course, even if the exchange rate fluctuations to the negative impacts of the enterprise, but China is still a global household output powers this fact will not change in the short term, the overseas market demand in the coming period is still a considerable rate of growth. However, long been including exchange rate issues, adverse factors haunt, the entire Chinese appliance trade industry should seek a more effective and lasting growth.
To a certain cure in Marina after foreign pressure, the Chinese household electrical appliance enterprises should consider trying low-end products in the high-end products from low-price competition, go the route of the product technology upgrade to win the long-term competitiveness.
Xingxing Group Vice President Yang Yong to journalists expressed the same view, in his view, exchange rate fluctuations and China in recent years the relationship between international trade balance, enterprises in response to the exchange rate regime pressure in the short term price way more like a malignant on bad, the export of long-term no good unless the price is based on product enhancement.
On the other hand, China's export enterprises current reality is that labour costs, environmental costs, and other factors of responsibility is large, this responsibility pressure will only increase in the future. While traditional Chinese enterprises export method has OEM, this characteristic of exports will not change, even as cost factors causing the loss of the opportunity to export orders to turn in OEM more competitive on a national or regional.
Based on these realities, Yang Yong to recommendations made by the export-oriented enterprises is worth learning. First of all, enterprises must go out to the global resources advantage more regional or national gets close, in local building production bases. This is a "place of origin are sold" to "sell real estate" to change it for the benefits of enterprise to reduce logistics costs and enhance resource consolidation edge.
The second change is the Elimination of low value added and labour-intensive products, improve the capacity of independent research and development, promoting products with high added value. In fact, at this point, considering that the domestic enterprises acquire the technical capacity and the disparities in foreign countries, enterprises can absorb the introduction of foreign technology in high-end proprietary products, more specifically, with developed countries technical cooperation enterprises, manufacturing cooperation with developing countries, the ultimate goal is to produce a higher gross margins.
Another approach is that enterprise needs to improve product parts standardization and modularization design, improve production equipment automation, the scale of the enterprise, reduce production cost can play an effective role.
In fact, China's manufacturing cost advantage or to digest the appreciation of the renminbi in cost increases. But more importantly, the export of Chinese household electrical appliance enterprises no longer mutual spell price, transition pressure down to force the immediate, and export this ring is critical.
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