Monday, December 13, 2010
Appliances "pay extended warranty" to enter the market in Nanning: gimmick or benefits?.
<p> recent years, an intangible commodity - "extended warranty" service, started into the people's consumption of life. .Purchase of home appliances and other consumer goods, simply pay a fee, you can manufacturers to "three", based on the extended warranty be months to years of service. .So, this "commercial service" in Nanning developing? .How do the consumers? .This reporter conducted a survey of ...</ p> <p> "extended warranty" products quietly into the market </ p> <p> two years ago, Mr. Huang in a home appliance store in Nanning City, spent 7,000 yuan to buy .has a joint venture brand LCD TV, the whole warranty period is one year, he also purchased an additional one-year extension of a security service. .Over the next two years, Mr. Huang's frequent failure of this color TV, has repaired three times, until the fourth "strike" when Mr Wong under the terms of the extended warranty service, replacement of a similar price .the new machine. .Mr Wong said the new exchange for this TV, although the price the same, but better performance than two years ago to buy a lot of upgrading that station, really glad that they were bought "extended warranty." .</ P> <P> <P> <p> recent years, Nanning City, as many consumers as Mr. Huang, the purchase of this "commercial service." .Warranty product first appeared in large-scale integrated appliance stores, and a reporter recently visited the market and found that some mobile phones, cars and other products for the professional store, also launched extended warranty products. .</ P> <p> in Nanning City, Suning, the United States and other appliance stores, all next to each price tag next to a price of Yen-insurance card, the card marked the extended warranty period is generally divided into one, two, three .on three levels, and then mark out the different prices accordingly. .Reporter noted that different products, different prices, extended warranty prices are also different. .Among them, two thousand dollars or so mobile phones, digital cameras, the cost of one year extended warranty in the yuan or less, and more than million LCD TVs a year, the cost of extended warranty up to 800 yuan. .</ P> <p> stores in the U.S. press to the country manager surnamed Huang know, the United States was launched in 2007, extended warranty product, its price is mainly based on the price of home appliances, repair rate, the average cost of maintenance .out. .</ P> <p> extended warranty products launched more than appliance stores, reporters learned in Nanning, a mobile shopping mall, the mall not long ago launched a mobile phone extended warranty products enable consumers to manufacturers warranty period after the end of 3 .6 months to enjoy the original free maintenance service, "extended warranty" and was even as gifts, use them in promotions. .</ P> <p> addition, Nanning, 4S stores have also launched more than a car extended warranty products, vehicle owners pay a fee just to be able to extend for one year or 10 thousand kilometers of warranty, extended warranty based on the scope of .costs in the first few hundred million dollars. .</ P> <p> some consumers do not buy it </ p> <p> renovation last year, members of the public Ms Leung, the budget is limited, all united in the appliance store to buy household appliances, is to enjoy Tuangou Jia. .When she bought is a joint venture brands of LCD TV, Purchasing Guide introduces extended warranty service to her, she forget about the account: If the extended warranty for two years, then a TV extended warranty cost nearly thousand dollars, a refrigerator .cost 400 yuan, all doing we have a few thousand dollars, so, even though she had just bought the TV brand exposed quality issues, has provoked much discussion in the domestic media, but ultimately did not buy the extended Ms Leung security services. .</ P> <p> Fung recent purchase of air conditioning, Purchasing Guide is also recommended to him the extended warranty products, but was rejected by Mr Fung one: "I purchased the air conditioner brands, the whole six years have warranty, and I .felt no need to buy this service. .In my home state, does not take too a few times a year air-conditioning, even if broken, air conditioning maintenance cost is not expensive. ."</ P> <p> In addition, some consumers said that, like mobile phones, digital cameras and other replacement soon, it will often not have access to a few years out, the phone is broken will choose to buy a new machine, rather than to repair ., so the extended warranty is not meaningful. .</ P> <p> However, the industry suggested that, for LCD TVs, notebook computers and other high-end digital, home appliances, purchase products or cost-effective extended warranty. .Not long ago, Ms. Huang's brand of computer for 3 years after the failure, to get after-sales point of maintenance, the other post-test, said to be replacing the motherboard, the cost is 3,000 yuan - which is almost a new laptop price, Ms. Huang was .to perplexing. .It is understood that maintenance of the laptop hard drive, will cost about 700 yuan, while the LCD screen repair cost is as high as 2,500 yuan, it is unbearable. .Gome appliance store in Nanning, told reporters Purchasing Guide, LCD TV, LCD screen, costs accounted for the entire machine Qi Cheng, coupled with cut-off and other reasons, some of the maintenance costs of the LCD screen even more than the original purchase price to be higher machine .. .Despite starting from March this year, some brands of LCD screen savers repair period extended from 1 year to 3 years, but still may have a greater future maintenance costs. .In addition, some home appliances program controller, import motor, repair price is high, so high-end models of the user, it was suggested to buy a extended warranty products as well. .</ P>.
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