United States Thanksgiving Day commonly known as "Black Friday", is the Christmas holiday period on the first shopping day. For consumers, Black Friday arrival means that the United States the year's biggest shopping season of the prologue.
Black Friday is no longer just a consumer electronics, toys, and clothing.
In the past three years, a large household electrical appliances have joined the Black Friday sales force. Product manufacturers and retailers are using the Festival's charm as a performance slowdown of white electrical appliances product open sales.
Large household appliance is not the traditional fourth quarter sales focus, especially in the current economic recession, the United States population consumer desires is reduced, however the refrigerator and washing machine and other products are gradually Rob TV, jewelry and other traditional Black Friday hot product status. Business promotions of means including rebates, buy gifts, and great price.
Sears Mall, Vice President of Owens said Betsey, major home appliances has become a Black Friday promotions.
Sears has established three years ago a large electrical appliances product promotions, from then on, everyone on Black Friday sales of household electrical appliances reduced expectations, because people know that this time home appliances price preference margins can be very large.
This year's Black Friday, the same is not disappointing, because in the Earlybird shopping consumers in store discovers a large number of household electric appliances product discounts. In the Sears Mall, likewise, there is a wide range of buy-one-get-one of the washing machine, dryer, etc. products allow customers to purchase, business offers and enables a 28 cubic feet of three refrigerators from 2700 USD dropped to $ 1500.
In the Lower Mall, whirlpool in commercial centre launched the kitchen appliances offer a credit of $ 625. Whirlpool Appliances other promotion tools also include buying a double layer of oven gift stoves, etc.
In the shopping channel, Hhgregg provides promotional packages. Customers purchase drum washing machines, one 4 cubic feet of a dishwasher and a dryer just spent $ 799. Sisterbrand also offers a wide range of discounts on merchandise, such as 25 cubic feet of three stainless steel refrigerator from $ 2200 to $ 999.
And 100 buy in Black Friday morning on a large number of launches LG, Samsung and Frigidaire product caused by a large number of customers lined up, buying, and those in order to substantially discounted overnight Queuing people clearly harvest full.
According to the online shopping website pricegrabber.com statistics, household electrical appliances in the United States Black Friday is the fourth best-selling products, three positions are consumer electronics, computers and digital cameras, and the fifth of the toy. Refrigerator, dishwasher, vacuum cleaner and sales at the Black Friday non-technical product remained the most popular, refrigerator sales, an increase of the 168%, followed by the vacuum cleaner, sales almost doubled, dishwasher increased by nearly 60%.
NPD Group Chief Analyst Delaney is expected, will have a big promotion with bargain-conscious customers a large performance opportunities, consumers have recognized the Black Friday big promotion, the current economic situation and the activities proper to the stage.
Delaney prediction, based on the current situation in several major markets, Black Friday since since 2007, the sales of household electrical appliances plays an increasingly important role. The results show that white goods in Black Friday sales makes the entire November sales volume has increased significantly, and in 2009, the entire industry sales in a week to increase nearly doubled.
In addition to the price advantage, innovation, and color of change is past years electrical appliances product sales increase of main drivers. According to the NDP economic survey data show that in 2007 to 2009, three refrigerators sales over 50% of the momentum of growth.
Select the appearance, stainless steel in 2007 Black Friday large marketing become the brightest star. But in the past two years, the refrigerator's appearance has been gradually turning dark and faux stainless steel appearance. Although stainless steel or current market prices of the mainstream, but more expensive, will continue to be uncertain economic situation in the loss of dominance.
Washing in the Black Friday 2008 also had to fight, because of drum-type washing machines to shipments growth three times and twice the sales revenue growth in the field of achievements of the Wanderer washing machine. However, washing with greater capacity, the washing of higher efficiency and a more energy-efficient use of water in the last year, gradually recovered a certain market share. This also makes the drum washing machines in the 2009 Black Friday sales dropped by 20%.
Body color and drums configuration in 2008 and 2009 Black Friday sales market for washing machine plays an important role. Color body washing machine and dryer contribute to Black Friday market of important products, while the white area of the product in the laundry equipment remains a major position, but the color models in 2009 Black Friday sales of large sales has increased by almost 3 times
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