Busy discounted upgrade price war branded TV prices expected to decline 3 percent.

<p> "32-inch LCD prices fell below 2,000 yuan, reaching a record low." .Information Times reporter recently learned, by the LCD panel prices continue to decline, first half of the inventory backlog and new efficiency standards for TVs will soon be the implementation of other market factors, in August this year, color TV market "is not short off-season", the TV manufacturers .Promotions escalating, it was rumored price cut of up to 30%, fall appliance market price war broke out in advance. .</ P> <P> <P> <p> busy brand discount upgrade price war </ p> <p> "LG 32 英寸 LCD for only 2351 yuan, Sony 40-inch LCD4288 million, 50-inch Panasonic plasma TV for only .8888 yuan. ."This is the news in the online store to see a TV appliance sales prices compared with previous years, the price of a joint venture brands are at historic lows. .Flat-panel TV prices directed appliance shopping site, and play "a variety of LCD TV Watch the lowest home shopping market power" slogan. .</ P> <p> home shopping market in the heating power, but also intensified the competition in the online market. .Gome stores in Guangzhou, a reporter noted that the Sony 40-inch LED will fall below 7,600 yuan, buy 47-inch LED Plus Free 32-inch LCD TV. ."Part of the LCD TV up to 40% decline," Gome Guangzhou Branch widely Xuanjing Li Dong Lihui told reporters, "In past years this time, manufacturers are generally not substantial price cuts, this year has been abnormal, many brands are on sale. ."</ P> <p> century, Peng Liang, director of marketing, said electrical network in each of 6 to 9 months is flat-panel TV sales season, the World Cup this year, driven by sales of large flat-panel TV market is gratifying. .With the World Cup ended, the incremental demand for flat-panel market slowdown, in order to stimulate a new round of consumer demand, many large manufacturers to actively introduce the off-season promotions. .</ P> <p> big efforts for the promotion, whether the forthcoming energy efficiency standards on new flat, Peng Liang said that the new limit values of flat-panel TV energy efficiency and energy efficiency levels of development, will help promote the development of energy efficient color TV market .However, domestic color TV market, technology is mature, most flat-panel TVs on the market basically in line with energy efficiency standards, based on this little significance for flat sales. .</ P> <p> latest statistics show that 1 to 6 months of this year, the domestic demand of about 10.5 million LCD TV sets, although the same period last year increased by 35%, but the growth rate has declined by 17%, reflecting the market demand .indeed begin to slow down the speed. .</ P> <p> flat-panel TV prices fell as much as 30% </ p> <p> previous years will be in color TV price war begin until mid-September this year, because the manufacturers can not wait to promote sales performance last year, very good, .color TV market this year too optimistic in the first half of the mass production, which translated into pressure on the stock. .</ P> <p> senior told reporters a color TV manufacturers, "32-inch LCD panel prices in April or 200 U.S. dollars, to the July and August has been reduced to 165 U.S. dollars, down by more than 17%. ."LCD panel prices down in this specification is not limited to 32 inches, but all sizes are reduced. .</ P> <p> to industry experts, since the second half, panel prices continue to decline, leading to decline in value of stocks sold double the pressure machine. .Ship is not price, the future will further increase the pressure. .In addition, the reporter learned that, due to the recent selling pressure from overseas markets, joint venture brands have increased investment in the Chinese market, trying to further expand market share in China. .To achieve this goal, the joint venture brands on the one hand to increase marketing efforts for existing products, expand market share through price cuts; the other hand, squeezed by the joint venture share of domestic TV share eroded, stock pressure, but also for price .provide the conditions for clearing stock. .</ P> <p> Suning Guangzhou Branch official said, the color TV manufacturers in the digestion of high energy product inventory pressure, and older at a discount to make way for the new listing superposition of multiple factors, This time promotion, "flat-panel TV .Prices fell as much as 30%. " .</ P> <p> "in the second half of Guangzhou LED, 3D color TV market share will account for 50%, as its become a popular product, cheap promotional marketing has become a necessary means. .In the flat before the implementation of the new energy efficiency of these few months, will usher in the flat-panel TV price cuts. ."Market participants are expected. .</ P> <p> data </ p> <p> first half of the domestic color TV production rose 16.4% </ p> <p> under the China Video Industry Association (CVIA) and Orville Consulting (AVC) statistics, .first half of the domestic production of 52.99 million color TV sets, up 16.4%, but growth showing signs of slowing down. .Growth in the second quarter declined compared to the first quarter (first quarter of the total output of color TV industry is 25.96 million units, up 40.3%). .</ P> <p> 2010 LED-backlit LCD TV in the first half of 92.5 million units in volume, market penetration rate of 10.6%. .Especially in the second quarter on quarter growth over the first quarter of 1 times the size, LED TV market has entered a rapid growth phase. .</ P>.