Decade of the United States for repair to seize market opportunities to resolve frequency universal "last mile".

CCTV 315 party this year, the exposure <p> seven foreign countries to avoid flat-panel TV business, "Three Guarantees" of responsibility, only 2 years, or even 1 year panel warranty, high maintenance costs for consumers, making .TV industry and even the whole home appliance industry, services become the focus of attention. .</ P> <P> <P> <p> the other hand, grasp the chain of domestic brands of air-conditioning industry, the right to speak, pushed in the fierce market environment, the major giants have to compete deep into the service areas. .Recently, the United States re-opened competition in the market to upgrade off frequency, through the commitment to "Ten years for repair" service brand, opened the domestic air-conditioning business tactics to break through the curtain. .Industry experts point out that the United States sent a strong force in the service sector, establish a "decade for repair," the new benchmark inverter air conditioner industry, will effectively promote the industry as a whole the level of technical services to enhance consumer value, in one fell swoop solve the universal inverter air conditioner 2010 .The "last mile problem." .</ P> <p> the United States, "ten years for repair," to seize market opportunities </ p> <p> With the development of the mature consumer market, as buying activity in the consumer demand for services continues to increase, .Even the traditional commodity marketing, will also be closely integrated with the service can not be separated, the service will be the most manufacturing companies the main means to achieve competitive advantage. .</ P> <p> 1995 years, three packs of provisions of the requirements for home air conditioning is very clear: "Machine Warranty valid for 1 year, 3-year period of the main parts of three bags." .And several years ago, the United States, Hisense, Oaks, Chi Higher enterprises were offered for a "machine for repair 3-year" extended version of regulations. .In 2005, the United States launched the first "6 years free of charge machine for repair services," Since March this year, the U.S. launched the first national "Decade for repair" activities, shocked the industry, in one fell swoop to seize the first inverter air conditioner market .machine, Gree, Panasonic, Haier and other domestic mainstream enterprises have followed suit, launched "6 years for repair", "8 years repair kits" and other promotions. .Commenting on the period of service of inverter air conditioner upgrade, the relevant official said the United States, this is not a simple market sales practices, but not the manufacturing market marketing gimmick, as the leader in domestic air conditioner market, the United States through its own strength, .for the industry to establish new rules of the game, and promote healthy competition in the market throughout the conversion specification. .</ P> <p> air conditioning industry for this "service war", industry analysts pointed out, after a price war, technological warfare, the increasing emphasis on business services, and services from passive to active service .This is the sound development of the industry's performance, but also the scale of development, the only way for brand development. .Market performance to prove for this analysis, the PRC, according to the latest monitoring report shows inverter air conditioner market, the United States of inverter air conditioner to more than 30% market share, tied for first place, leading the domestic market continued to rise inverter air conditioner. .</ P> <p> reporter visited the United States, Suning, and other home appliance chain stores found that the United States to buy the "Decade for repair" significantly increased consumer inverter air conditioner, consumer Chen told reporters: "Since that the United States .After ten years the implementation of repair kits, I decided to put the old home into the United States inverter air conditioning air conditioning, power is not only comfortable, but also eliminates the worry about our consumer services, trusted brands. ."</ P> <p> deepen the services to enhance consumer value </ p> <p> theory suggests that consumers value: service is not what companies do, but what is the consumer perception. .Business services should be based on the value of consumer demand, the supply from the value of re-establishing the supremacy of the concept of consumers, from the values and service philosophy inherent in the mode of thinking completely changed, and the organizational structure, process design and employee incentive, and fully reflects the new .the service concept. .</ P> <p> as a leader in domestic appliances, the United States had a profound understanding of the importance to enhance consumer value. .December 29, 2009, the U.S. group Chairman of the Board He Xiangjian in the "People's Daily" published an article entitled "quality operational excellence," the article, made from the "competitive concerns" to "focus on users" .: Stick to push from the "market oriented" to "user oriented" upgrade from a "competitive concerns" to "focus on users," the changes, all starting from the user, to all customers as the core of everything .to enhance the value of user-oriented life, in order to bring products pleasant experience. .</ P> <p> official says the United States to enhance consumer value is the fundamental goal of the services provided meet the actual needs of the consumer, the United States through deep consumer insight, found that consumers are most concerned about air conditioning products .Three factors are price, quality and service, price and quality in the air tends to homogenization of the market situation, the U.S. will deepen the services to enhance consumer value as a breakthrough in the first commitment inverter air conditioner "Ten years for repair" ., eliminating the worries of consumers. .</ P> <p> face of the current air-conditioning industry "war service" upgrade, consumer associations relevant to remind consumers to buy the attention of manufacturers pledge to distinguish, such as "repair kits" and " .warranty, "the difference between the pledge is limited to short-term promotion, or part of the promotion models. .It is understood that the United States "for repair Decade" highlights two points: First, the "repair kits" instead of "warranty", that is, within a decade the issue of any frequency products can be "all for free .Maintenance ", home, crafts, accessories, and all free of charge; Second, all the beauty you can enjoy years of inverter air conditioner repair, limited to models, not limited to refrigerant type, without any additional conditions. .</ P> <p> inverter air conditioner universal address "last mile" </ p> <p> 2009 refrigeration year in the United States, led by brands such as Hisense, inverter air conditioner sales grew more than 55% ., inverter air conditioner the first time, the proportion of the total air volume reached 17.33%, to its highest point since 2005, showing a strong momentum of development. .Since early 2010, inverter air conditioner monthly sales growth will remain at 60%, accounting for the proportion of total sales in the domestic industry, nearly 20%, and further accelerate the adoption rate in 2010, has been defined as the number of domestic air conditioning companies in the popularity of the Chinese yuan inverter air conditioner .years. .</ P> <p> starting with the June 1 the new national standard for energy efficiency and energy subsidies for the formal implementation of the New Deal, together with energy subsidies of this proposed policy change to promote timely and inverter air conditioner, inverter air conditioner for the development of the market brought a rare .opportunity, because the performance of inverter air conditioner energy efficiency and comfort in the performance of energy efficiency than the one fixed-frequency air-conditioning is better, the price gap is also shrinking, the market optimistic about the prospects received by the industry. .</ P> <p> industry analysis, fixed-frequency in the inverter air conditioning air conditioning and close to prices increasing in recent occasion, the service will become popular inverter air conditioner, "last mile" problem, the United States the "Decade for repair & rdquo .; pledge launched a competing fixed-frequency voltage in the inverter the key to weight the scales. .In the "Decade for repair" behind the pledge, showing the United States in the frequency control technology, the whole system matching, product stability, and maintenance standards and other aspects of comprehensive strength. .</ P> <p> Chen Gang, deputy secretary general of China Household Electrical Appliances Association, pointed out that the popularity of inverter air conditioner in the course of our country, the United States played an inverter industry "leader" role, from 2009's "universal frequency storm" .to this year's "Decade of unconditional repair kits", showing the leader in the United States, other brands to follow up the interesting phenomenon of rush into battle. .This is certainly from the perspective of market competition has made the United States each frequency standards, as well as industry technology and service levels to enhance the positive significance. .</ P>.