Domestic brands active in the large capacity fridge age coming

In many refrigerator industry eyes, 2010 China bulk refrigerator market can be described by popular.

In 2010, in the domestic brands as main refrigerator enterprises, China 500L above bulk refrigerator market the silence was broken, the new Dick out, prices, sales of fast-growing has become 2010 bulk refrigerator market keywords. Chinese refrigerator market is entering a large refrigerator era has become an indisputable fact, refrigerator enterprises are eager to seize market opportunities. However, faced with the rise of mass just refrigerator market, enterprise ready?

"Price war" move the market

In many refrigerator industry eyes, 2010 China bulk refrigerator market can be described by popular. Allwin consulting analyst Chen told the "electric" reporter, 2010 bulk grow quickly in the fridge, allwin Advisory monitoring data show that more than bulk refrigerator 400L 2010 third quarter sales increased 57.8%, retail sales increased 79.8%.

According to the electrical "reporter learned that bulk refrigerator sales growth, mainly stem from changes in market demand. New flying refrigerator for people think: "from our consumer survey, a consumer on the purchase of large capacity freezer tend in recent years undergone big changes. Five years ago, the vast majority of consumers will not consider bulk refrigerator, but now select bulk refrigerator but more and more consumers. "Haier interested parties also considered that, as the pace of modern life, consumers formed centralized purchase food trends, thus increasing the bulk consumers in the fridge.

To be able to bulk refrigerator market to grab the preemptive, 2010 many refrigerator business picked up "the knife", making the price of bulk refrigerator prices decrease rapidly, so much was going to buy a normal capacity of the refrigerator, consumers turn to take into account the price drop many bulk refrigerator. "Labor day" and "XI", the original price at $ 7 million on even the bulk price range as high as the refrigerator sansiqianyuan. In the household appliance stores and online shopping even only sale $ 3999 Hisense 568L refrigerator, 3899 $ beautiful 555L refrigerator, $ 3890 LG 549L refrigerator, 3999 element of Haier 539L refrigerator, 3999 $ Samsung 510L refrigerators and $ 3799 560L new fly, meiling refrigerator 450L refrigerator prices lower to $ 3200.

GOME electrical appliances Business Center Director Assistant jianghai said: "this year's bulk refrigerator sales is very good, some past prices in seven $ big capacity fridge, this year a decline to $ 4000. In this, our sales last year accounted for only 3% of the door refrigerator, accounting for more than this year has been raised to 8%. ”

Jun Chen said that since the beginning of this year, large refrigerator retail price all the way down, from 1 month to 9 8768 element decline month dropped more than $ 7494 1000 Yuan, 14.5% decrease.

Price dropped to almost all refrigerators are bulk made good in the fridge.

Haier Refrigerators official acceptance of the electrical equipment on the reporters said the 2010 in implementation on the basis of overall growth, including bulk refrigerator, high-end refrigerator sales ratio increased further.

Haixin kelong stakeholders said that in the Mid-Autumn Festival, national double promotion, Hisense refrigerator lead SCQF high-end refrigerator sales growth year-over-year to reach 115.29%, door refrigerator sales growth year-over-year to reach 214.61%; best rongsheng refrigerator total sales year-over-year increase of $ 35.2%, bulk lot of doors, door refrigerator sales year-on-year growth of more than 300%. Hisense best rongsheng refrigerator and freezer doors and above the overall bulk sales than in the fridge for more than 50%.

Beautiful refrigeration group refrigerator Division President Wang Jianguo said: "the beauty of bulk refrigerator sales increase very fast, the 2010 date, sanmen, door and door refrigerator an increase of more than 420% year-on-year. ”

LG person told the "electric" reporter, LG door refrigerators in 2010 10 months achieved satisfactory market performance and obtaining of sales in the first position in the market.

More brands grab on the market of "express"

Jun Chen told the "electric" Reporter: "in the past, more than bulk 400L fridge is Haier, Siemens, LG and Samsung's competition, these four brands that market retail value of more than 80%. This year, many domestic brands in large-capacity fridge on invested more resources, such as meiling, beauty, best rongsheng and new flight to rely on a relatively low price point will grab some market share, brand concentration in decline. In more than bulk 400L refrigerator market, 2009 years ago four brand retail sales account for more than 83.4% this year to 79.6%. As more domestic brands to enter this market segment, and continue to increase sales, and competition will be more intense, product price will decline further. ”

The electrical law reporters found earlier on door refrigerator sales accounted for more than a low meiling, beauty, best rongsheng and new fly and other brands, all strive to be able to take on large refrigerator market "express", in 2010, and constantly improve product line and proactive marketing strategy.

2010, the best rongsheng refrigerator launched "Eifel" series of high-end refrigerators, including 3 doors, doors and door total 20 products.

United States in recent years through the continuous improvement of the product line, a door, door fridge-core product groups. According to the official responsible for the United States, not

To bulk-refrigerator model number will reach the entire refrigerator product line of 50%. During the national day this year, America's "where di Luo" refrigerator in all parts of the exhibition "open more doors popularity storm activity", the effect is very good.

A few years ago it launched the Athens meiling series door refrigerator. 2010, meiling Athena series door refrigerator family continued on new members, including 410WE9CD 450ZE9/H, and new 350W, etc. Meiling official said: "we believe that through research, the Chinese family to 450L 350L products have large market prospects, so this year we launched a number of the volume of the product. ”

Originally in Chinese bulk refrigerator market occupies a larger share of Haier, LG and Samsung and other brands, 2010 introduce more distinctive products, bulk refrigerator for further upgrading.

Haier said: "Haier 2010 bulk refrigerator flagship Casa di French door, Casa di French Door refrigerator and other products of six. Of these, Casa di French Door refrigerator with extra space, and the Casa di French Door refrigerator six best feature is the implementation of the temperature of the whole temperature zone. ”

Samsung refrigerator to 2010 as "bulk" innovation, "VIP" vacuum insulation technology applied to its bulk refrigerator, makes Samsung refrigerator space usage in conventional refrigerators of elevated more than 15%. Such as "Xin Yun" door refrigerator to achieve 645L of large capacity.

LG in 2010 publication of new door refrigerator, applied vacuum technology, greatly improving the the vegetables fruits food preservation.

The data displayed in the Ekon, as of June, 2010 best rongsheng, new fly, meiling, beautiful and Hisense brand new listing SCQF refrigerator over 85. The industry believes that by 2010, China refrigerator market has started to enter the "bulk age."