In 2010, the washing machine to the countryside products price will be $ 2000 of 2009 increased to $ 3500, increasing amplitude up to 75%, second only to the TV set. The highest price increase after can cover almost all the washing, will involve some drum washing machines, analysts said, drum-type washing machines in the household under the process from scratch in line will appear round a large re-growth, perhaps will interpret the story of plate alternative CRT. As the market expansion, Haier and midea, plus three legions of foreign competition more incentive, both channels or marketing practices come strived for high-end share.
The influx of spreading to the army drum washing machine
Yesterday, reporters from Samsung, Sanyo, LG and other foreign brands and Haier, beauty, and other enterprise was informed that the countryside products increase the drum washing machine model. The beauty of the washing machine related official said, "last year, the washing machine to sell 2000 Yuan, this price is not possible to override the rollers, so we will not consider bidding period. This year at the price of $ 3500 mentioned, we prepared the drum corresponding type, price close to the maximum limit. "It is understood that the beauty of washing machines last year to the countryside products shipments accounted for 50% of total sales.
"This tender, Haier washing machine water for rural electricity environment, designed specifically for rural consumers ' zero pressure washing machine ' and ' drum inverting power washing machine '. "Haier washing machine China Marketing Director Ding to countries said. Haier home appliances to the countryside on a lot of channels, it is understood, Haier has established 3 000 township-level sales and service network, there are 64 000 village, Haier washing machine's goal is to get at least 50% of the country has its own service network and sales outlets, at present, the construction of the Haier washing machine has 1 million more rural services site.
Sanyo stakeholders said that this year is a year of drum capacity, "washing machine high-end market growth in the last year has shown that this year will continue the consumption structure changes, two is the enterprise also conform to the policies promoting product upgrades for industrial upgrading, this is a secondary market has clearly shown. ”
Policies for high-end market expansion
For the month of November, 2009 sales year-over-year increase of washing machine 18.98%, highest annual high xiangcai securities that, since the beginning of the month of August to trade-in policy to stimulate the town in high-end washing machine market demand warmer. The beauty of these people also said that in 2009, drum-type washing machines sales accounted for overall market share of 20% on sales of up to four percent, this year this ratio will be further improved.
Sanyo also said that the drum of high added value, better margins, drum into the strategic focus of the company promotion. "In 2008, the company sold for less than 3 million last year to reach 12 million units, is expected this year, at least 30 million, double the growth rate. "According to the professional, the cost is micro drum 1-1.5 times, but the price is much higher, often two or three times or even higher.
Relative to other household appliances, washing machine's tenure is relatively high, in 2008, urban households per 100 households in the washing machine tenure 94.65, rural households per 100 households tenure as 49 .11, drum-type washing machines for washing alternative is looming, drum-type washing machines demand valve has been opened. With trade-in policy of promoting the emergence of urban markets, upgrading the washing machine drum washing machines began to preempt the share of traditional washing. As 2010 washing machine to the countryside products price will be $ 2000 of 2009 increased to $ 3500, drum washer at home appliances off the Assembly line process from scratch in a round of larger growth.
Xiangcai securities analyst Liu Fei ye think that washing machine market upgrade consumption equivalent to three or four years ago of the LCD TV on C R T substitution phase, the upgrade process reference color TV, drum-type washing machines in the next 2-3 years will usher in a round of fast growth period. It is expected that by 2010, a washing machine sales is expected to realize 15.4% growth, growth rate second only to TV, where the growth is expected to drum-type washing machines up to 30%.
Who's going to go to drum feast?
At present, domestic washing machine of the market structure of the city is Haier and midea lines (including the United States, little Swan and royalstar three brand) total emphatic, Haier washing machine 2009 sales growth of 30% of domestic market share of nearly 40% of the domestic brands only drum washing machines share of 28%. The data displayed in the Ekon, first half of 2009, drum washer retail sales account for more than 24.6% compared with 2008, joltid 20.7%; the structure of the main brand, retail sales of foreign brand drum washer 71.85% share ratio, HP, Panasonic, Siemens, LG, Samsung has a more substantial growth, and retail sales of domestic brand drum washing machines into the top 10 of enterprises only Haier, little Swan two brands.
High-end requirements blowout, attracts a washing machine in the high-end enterprise again strived for washing machine line. Haier's annual output of 100 million units by the end of the roller washing machine production line 08 production in Guangdong Shunde; Oct. 2009, beautiful little Swan industrial park project into production, count 2 drum washing machines production line; July 2009, Hisense whirlpool joint venture project formally put into production, drum washer capacity reaches 200 million units. September 2009, BS household appliance Park high-end drum washing machines plant put into production, annual design productivity over 80 million units.
However, you cannot ignore is that foreign forces in the domestic market. Currently, Panasonic, Siemens, occupy a stable market share. Especially in recent years, accompanied by a drum, dry washing machine and other products needs increase, foreign-funded enterprises have also enhanced the sales on the Chinese market, and joint cosmetics giant through cross-border marketing campaigns.
> In addition, some foreign brands in home appliances to the countryside to the washing machine in some surprise, the Commerce Department announced data, immediately follow the Haier, beautiful lines after the Hangzhou Matsushita and Hefei Sanyo. Concern is, drum washer brand changes more distinctly. In Ekon data show that in 2008 drum-type washing machines brand rankings also can not find the little Swan, January 2009 has been packed into the top ten, in September 2009 and quickly rose to the first six, the growth momentum is cause for concern.
No comments:
Post a Comment