Home appliances to the countryside policy implemented a year, has become a household electrical appliance enterprises sales growth "engine". While the sharp decline in international demand, foreign electrical appliance brand also can't wait to win a share. Recently, the household appliances to the countryside started a new round of bidding action, with the exception of Sony, Samsung, Philips, Panasonic, foreign capital CTV first joined 2010 home appliances to the countryside to tender bids for the army, 1-5, flatscreen TV.
LG stakeholders indicated that tender product is neither better nor is great to see that list get shorter. "A model implies a stencil, you can override it reaches a certain size. Some domestic enterprises in the tender amount may correspond to our one year the number of models. "Relatively speaking, foreign brands are more focused on operational profitability.
A representative of foreign brand bidding, foreign investment in home appliances to the countryside and do not make money, because participation is part of the management costs can be assessed, if the amount you can reduce the cost of enterprise; on the other hand, enterprises are also involved in advocacy.
Prior to this, due to color TV limit too low, not a foreign capital CTV brand bidding, this time-limit which the former 3500 dollars to $ 7000 to foreign brands bring considerable temptation. Fudan University Professor Li Bo-economic Institute, told reporters that if successful TV limit too low, its meager profit will not be able to cope with the high cost of sales channels, may face the embarrassment of valuable free city. "This upgrade price, TV products or comprehensive distribution, rural market will have more space. ”
"China three or four-stage market there is a huge consumption potential, if foreign capital CTV would like to take home appliances to the countryside ' East ' win a share, should focus on its own channel construction, adjustment of the business model and product placement. "Li Bo said.
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