Home shopping market, encouraging prospects grid should appear in 5 years, sales of billions of giants.

<p> □ high reporter Ching </ p> <p> reported in a row of furniture, toys, clothing and other traditional industries on how to integrate the new economy industries to seek "win-win" report, our group of colleagues in a series of reports .agreed that large-scale e-commerce applications in traditional industries the opportunity has arrived. .</ P> <P> <P> <p> long-term focus on our reporter approached the home appliance industry, the national grid editor Lvsheng Hua - </ p> <p> "Securities Daily": the National Grid is the home .Electric Association's website, please tell us about China's Lu editor of Household Electrical Appliances Association and your in charge of the national grid? .</ P> <p> Lv Shenghua: China Household Electrical Appliances Association was established in December 1988. .Its purpose is to represent the industry's business interests, safeguard the legitimate rights and interests of the industry, reflecting the aspirations of member companies to coordinate the relationship between members, standard members, and maintain fair competition and market order, contact the government, for industry members, government services .to promote the healthy development of the industry. .</ P> <p> the national grid (www.cheaa.com) was established in 2000, is sponsored by the China Household Electrical Appliances Association, the global home appliances industry, the comprehensive industry portal. .The National Grid based on the household appliances industry, the home appliances business, consumer groups as a target appliance. .</ P> <p> "Securities Daily": Will Lu editor, in 2009 the output value of China's home appliance industry is how much? .It is you know, household appliances industry involved in e-commerce is where they started? .The current through the Internet (e) the proportion of how much to sell? .</ P> <p> Lvsheng Hua: I understand that the Chinese home appliance industry in 2009, had achieved good results, appliance industry industrial output value reached 7,432 billion yuan, up 6.7%, household appliances industry, total profits and taxes increased by 43%. .From the time of the rise of electronic commerce has started, there is participation of household electrical appliances, but has from the earliest Alibaba [14.84 -0.54%] of the B2B-based development into the present era of C2C (Taobao) and B2C based. .Relevant data, transmitted from the scale of the 2010 house is 400 billion. .</ P> <p> "Securities Daily": home appliance industry is a traditional industry, and the Internet is an emerging industry, how do you view the relationship between the two? .</ P> <p> Lv Shenghua: While the appliance industry is a traditional industry, but the product upgrading to faster and faster, higher and higher brand concentration. .Appliance industry has maintained a dynamic, Internet in China has also been nearly 20 years of development, I think, is not new. .Both did not attribute the opposition. .Moreover, what is now the Internet can not be associated with it? .</ P> <p> "Securities Times": do you think the current development of e-commerce appliance industry, the biggest strengths? .The need to solve the problem? .</ P> <p> Lv Shenghua: The biggest advantage is low cost, channels, and lower prices. .Solved distribution, sale, and other issues. .</ P> <p> "Securities Daily": There are many household electrical appliance enterprises have opened e-commerce business, as far as you know, its sales will be through the network of enterprises accounted for what percentage of total sales? .Enterprise network to promote sales of the most important to note what areas? .</ P> <p> Lv Shenghua: B2C channel current appliance based mainly on third-party sources, enterprise platform built its own brand, the volume was small, because the business is different, not to generalize, it is estimated that no one can be more than 5 .%. .Corporate self-built platform, because the visibility is not high, flow can not go up, fewer sales of natural and conventional channels, a third party to balance the price of B2C channels to determine their sales. .</ P> <p> "Securities Daily": you know which household appliance enterprises more successful e-commerce site operators? .What are the successful experience? .</ P> <p> Lv Shenghua: Jingdong Mall, Century electrical network, the new seven-day, brand home network and so on. .Now, they are the reason why more successful, low-cost, convenient, distribution, sale, word of mouth are all important factors for success. .</ P> <p> "Securities Daily": With the rapid development of the network, Suning Appliance and other large vendors have opened their own websites, and the operation are good, you think the appliance business and e-commerce will become a home appliance dealers .an inevitable trend? .</ P> <p> Lv Shenghua: The current situation has been proved that this is a trend. .The online shopping industry is growing at snowball, appliances that every family needs a more mainstream consumer durable products. .Now online shopping is still a very small proportion of the market prospects for large, who wants to point a piece of cake must seize the development effort. .</ P> <p> "Securities Daily": Finally, please describe it for you for all future e-commerce in the Chinese home appliance industry in the prospects? .</ P> <p> Lv Shenghua: With the growth of major consumer groups, 30-year-old economic strength, to follow the network grew up with very familiar to online shopping are beginning to build a family, home network, or to continue to grow share .. .Should appear within five years several billion a year can do a "giant." .And then entered the fast shuffle of reading development, the scale of billions to hundreds of million from the development. .In the end, B2C mall with manufacturers to establish a very good cooperative relations, the manufacturers of his avenues of cooperation as a normal treatment, with the chain co-exist. .And the proportion of traditional channels should be opened Panax. .</ P>.