Household appliances extended warranty: Please don't take away the enterprise consumers ' rights

The so-called extended warranty service, if consumers buy appliances add a certain amount of "extended warranty" costs, electrical appliances repair service period may be extended for a certain period. For example, three packs provide complete machine repair 1 year, 3 years main parts repair kits, home appliance extended warranty service you can in the periods of three packages to provide 1-4 year free maintenance service, such service for consumers, no doubt have benefits, but judging from the current consumer market, the benefits of implementing and consumer expectations also exists a gap.

Industry experts said that the extended warranty is actually a form of insurance, but the current national policy did not incorporate them in the scope of the regulation of insurance products. Policy gaps, in order to circumvent the extended warranty, extended warranty service at present the vast majority of sales of manufacturers and consumers are not formal contract, but only providing extended warranty sales invoices, and that the invoice enjoy extended warranty service. For extended warranty services to the majority of manufacturers are vague, as long as consumers do not ask, they must take the initiative. This case, consumers are generally bought curiously extended warranty, but once the necessary, manufacturers will have to interpret and buck, just enjoy the profits, not responsible, and seriously damages the legitimate interests of consumers.

Many enterprises to benefit directly using deceptive marketing. Since the current household appliances extended warranty coverage is low, the consumer purchase motivation is not high, and businesses to profit as soon as possible, often develop rigid sales indicators, promoters to complete the task, often causing most of the bundling, consumers unknowingly been joint purchases, this not only violated consumers ' right to information, is also a violation of the consumer's right to choose.

As a new model of appliance service, the introduction of this extended warranty is the appliance industry's innovation, can give consumers interests, industry for consumers for enterprises is a good try, but for now, manufacturers of sales tools are almost completely it into a disguised form of coercion and deception of consumer behavior. Fresh attempts to implement the process itself has a resistance of one kind or another, household electrical appliance enterprises rather than by trying to obtain consumers ' trust, but in order to benefit the opposite way. In this way, this is enterprise strongly pushing the "hot" service not only extended warranty to the consumer's trust, but will let consumers more disgusted and kept at a distance, you can imagine, this situation persists, the new service model, will eventually lose their vitality.

To do this, many experts have issued a call for the relevant sector as soon as possible, to strengthen market supervision policies to guide the development of benign code for household appliances extended warranty. While the authors were of the view that external specification is important, the manufacturer's own change is even more urgent. Will give consumers the right to know, to abandon the practice of short-sighted interests above everything else, from protecting the interests of consumers, laying the basis for extended warranty service, perfect practice for extended warranty service, in order to obtain market recognition, access to proper market activity.