Huge loss of trying to take advantage of Japanese manufacturing in China, "home appliances" to seek way out.

<p> Hitachi, Sharp, Sony, Panasonic, Toshiba, NEC, Pioneer and other Japanese electronics giant is looking for new profit growth point. .</ P> <P> <P> <p> the global financial crisis, the Japanese electronics market demand for the original sharp decline in fiscal 2008 (April 1, 2008 ~ March 31, 2009), a serious loss, the whole .industry filled with layoffs, plant closings, wage reductions, delayed commissioning of new plant and other bad news. .Among them, the Hitachi losses of up to 787.3 billion yen (equivalent to 8.1 billion), creating the most Japanese manufacturing losses. .</ P> <p align="center"> </ p> <p> Japanese electronics giants take? 陆刃波 the State Council Development Research Center, that to the Chinese market, the most fundamental way is to expand .sales "channel" through "home appliances" three level look at the Chinese market. .</ P> <p> Global huge loss </ p> <p> market demand caused by the global financial crisis, the decline is of Japanese electronics giant, the primary cause of loss. .</ P> <p> the downward trend in global markets, starting from the fourth quarter of last year, embodied. .Japanese electronics manufacturers in LCD TVs are best at, according to DisplaySearch statistics, in the fourth quarter of large-size LCD panel shipments to 93.5 million, compared with the same period in 2007 declined by 17%. .Coupled with the LCD panel prices have fallen sharply factors, the fourth quarter of the amount of large-size LCD panel shipments only 120 million U.S. dollars, compared with the same period in 2007 is significantly down 48%. .</ P> <p> the first quarter of this year, LCD TV industry is at rock bottom. .</ P> <p> the first quarter of this year, the global LCD panel shipments reached 91.5 million, down compared to last year 18%; shipments decreased the amount of 52% over last year, only 100 billion U.S. dollars. .</ P> <p> to North America, Europe, Japan, represented by the developed market, the demand for LCD panels, and the rapid shrinking machine, resulting in a LCD TV panel and the machine prices plummeted, making a large Japanese electronics manufacturers .hit. .</ P> <p> plasma TV, mobile phones, semiconductors, automotive navigation systems, computers, air conditioners, digital cameras and other products sales fell, as well as appreciation of the yen and other factors, but also to varying degrees, causing the Japanese electronics industry .adversely affected. .</ P> <p> order to improve the financial situation, Sony has already announced layoffs earlier this year, 1.6 million people, to significantly save on labor costs. .To improve earnings, Panasonic also plans to date by the end of March next year, layoffs in the world and the changing of the guard to a total of 1.5 million people. .In addition, Panasonic will also close 27 worldwide factories and the construction of the two flat-panel TV in the commissioning of the factory were delayed for six months. .</ P> <p> other Japanese electric companies, also mainly in layoffs, plant closures, wage cuts, delayed commissioning of new plant and so make a fuss. .</ P> <p> rapid decline in market share in China </ p> <p> deep downturn in the global market as a whole the situation, the Japanese electronics brand, after the huge loss of natural can not, as in previous years, the Chinese market by ."strategic loss" to grab market share. .</ P> <p> the fourth quarter of last year, the Japanese electronics giant to participate in the Chinese market "price war" efforts will be significantly weakened, special promotions models has been greatly reduced, not as in the past marketing efforts, and .The correspondence is: The Japanese electronics giant in China's market share began to drop sharply. .</ P> <p> CBN reporter obtained from PRC, the Chinese market data show that: in the air conditioner market, the fourth quarter of last year, Panasonic, Daikin, Mitsubishi Electric, retail sales of the three major Japanese brands were down 34.0% year on year, 43.4%, 27.3 .%, respectively, in the first quarter fell by 30.3%, 47.1%, 33.8%; in the plasma TV market, Hitachi brand in the fourth quarter, retail sales fell by 26.9% in the first quarter, down 38.1% year on year. .</ P> <p> in the LCD TV market, the overall market share of Japanese brands more pronounced downward trend, the PRC, statistics show, Sony, Sharp, Panasonic, Hitachi, Toshiba, Japan, the top five LCD TV brand in February last year, retail sales .cumulative market share is still up 34.26%, while only 23.25% in February this year, compared with 11 percent a year earlier. .</ P> <p> find a way out </ p> <p> greatly reduced at the headquarters of the expenditure situation, since the call can not be in the Chinese market "price war", and that a sharp decline in market share of Japanese electronics .how the brand in China, finding a way out then? </ p> <p> Hitachi, Toshiba, two Japanese brands, from the beginning of the year flat-panel TV market in China overall contraction in front, and greatly reduce the cost of sales channels, marketing costs and other .item cost, or even conscious control production to reduce supply, exit part of the retail terminal, in order to fully reduced losses. .</ P> <p> Sony also revealed that a person, in accordance with the practice in previous years, Sony will have an annual salary of employees with different degrees of increase, however, in order to improve profitability, from April 1 this year, beginning one year, Sony paid to employees .temporarily increase. .</ P> <p> in sales strategy, no longer involved in the "price war" started by the Japanese brand products "upgrading", and for larger profit margins to increase investment in high-end market. .</ P> <p> example, from April, Sony started selling in the Chinese market was only 9.9 mm thick LED backlight LCD TV; from May onwards, Panasonic Neo PDP in China started selling high-end plasma TV models ., enabling a significant reduction in power consumption. .</ P> <p> "to enhance the proportion of high-end product sales to profit, not one of the most important solution. ."陆刃波 that the current Japanese electronics brand in the Chinese market, the biggest dilemma is" Gome, Suning, and other chain stores are too dependent. " .</ P> <p> 陆刃波 that the Japanese electronics brand in the Chinese market the most fundamental way, or in the "channels" on the home appliance chain should gradually reduce the proportion of the shipping channel to enhance the stores, department stores, etc. .shipments from other sources, the idea of "home appliances" policy east, in three or four markets actively looking for agents and build a wide range of channel system. .</ P> <p> today recommended: Mediterranean garden style double rooms perfect fitting case (Figure) 20 models women love summer style dishes (Figure) Cecilia Cheung bathroom supplies to Taiwan to buy home in Taiwan (Figure) Top Ten .Home Care scheming actress (Figure) four million to create mash the old family home plastic surgery (Figure) 63 million for just 1 <u> old house Hull level (Figure) </ u> </ .p>.