Appliance market ushered in the second half of the fiery hot season the outbreak of the market ahead of schedule.

<p> appliance market ushered in hot season </ p> <p> the outbreak of the second half of the market in advance </ p> <p> weather days of 35,36 ℃ high temperature, appliance store sales boom after another set off bursts. .Recently, a number of new stores opened Suning, Gome Home Appliances summer festival held, widely held hundreds of digital video appliances section, the large stores of promotional activities can be described as one after another. .</ P> <P> <P> <p> compare the market over the past few years, the summer is not difficult to find consumer electronics market this summer promotional efforts are very rare. .This will reveal all the information appliance market at present, but also means that the second half of the home appliance market is expected to advance the "tipping." .</ P> <p> rare before the July sales </ p> <p> appliance market in the traditional philosophy, June, July and August is relatively flat, in addition to air conditioning, Shucu products, the full range of popular .The scenes are rare, but this summer has been an exception. .Recently, the appliance store showing three main features: First, activities and more, Suning, Gome, widely held three hundred electrical successive promotions; Second, under various names, for different consumer groups, have for VIP customers, such as the widely hundreds of VIP .Enjoy activities, but also for credit card holders, buy, such as the number of banks organized by the United Suning buy night activities and so on; third is the larger marketing efforts, such as electrical appliances in the digital video Grandbuy during the festival introduced a number of rich promotions ., a discount, to send coupons, trade-marketing a full range of multiple benefits. .</ P> <p> person primarily responsible for a well-known stores, told reporters: "In the past, said six, seven, eight, so hard to engage. .This year is very busy, this is indeed rare. ."</ P> <p> grab the second half of the summer promotion opportunities </ p> <p> is worth mentioning that this situation with the economic crisis in November 2008 when a bit similar. .At that time, the traditional low season in November, the store sales one by one, one of the "subtext" is the decline in overall sales, stores to stimulate the market, the impact of sales promotions and frequent host. .July of this year's "abnormal promotion", is not have the same mean it? .</ P> <p> prominent reporter from the mouth of a store has been confirmed: "To be honest, in June began selling the entire market is a bit down. ."However, he stressed that this is different from the situation in November 2008. .The source said that the current focus on store sales, mainly in the second half of the market for a rainy day, rather than face the economic crisis was the pressure. .Currently, under the impact of macro-control and property, home appliance market in general worry about the situation in the second half lower, so grab the lead in July to have started action to fight for the second half of market opportunities. .</ P> <p> the source said: "Guangzhou consumers are more rational, engaging, and not to engage in promotion, the result was different. .Could be said, the overall effect is still relatively good. ."</ P> <p> second half of the season is expected to advance </ p> <p> to have been the" golden nine silver ten "peak season, said the store, the season, at least until the market really starts in late August .. .Now begin to start in July, is expected to greatly advance the formal season. .Su Ning, Gu Wei, general manager of Guangzhou, said: "In fact, our activities this year have been non-stop. .Several recent large movements, can be considered for the arrival of warm-season it. ."</ P> <p> present, air conditioners, refrigerators, electric fans and other summer home appliances, and digital, IT class 3C strong sales of consumer products are entering the peak. .Next August, will gradually usher in yet another TV consumption peaks, and washing machines and other winter products are expected to enter the season in the end of August. .Appliance store sales is expected to be a sustained manner. .</ P> <p> Yangcheng Evening News reporter Huang Qibing </ p>.