Household electric appliance chain-like Giants lift the enclosure expand shop hot focus attack on secondary market

Recently, this reporter has learned from the GOME was informed that the company following the adjustment after 2009, again expansion strategy, the second half of 2010 will implement new effective store 120,-2014 for effective store 2000 family goals. Earlier this year, suning appliance that target new door is 500, analysts believe that the future size of SUNY GOME dispute will become more intense.

GOME 2014 for effective store 2000 home

GOME 2009 fiscal report shows that last year, the United States strategic off 189 home profitability is not good stores to increase the operational effectiveness of the store network. By the end of last year, the United States under a total of 1170 stores. GOME revealed, in the second half of this year, GOME (including listing and non-listed companies) will implement new effective store 120 homes, have now signed up to an efficient store, which Shanghai 66 new zhongrong store is expected to realize the annual sales of $ 500 million, and another 17 stores up to 100 million in sales.

According to the United States June announced strategic planning for the next five years, the network layout emphasizes effective expansion in primary market will continue to network optimization; in the secondary market, the implementation of the new supply chain integration, and effectively on the secondary market to penetrate. It is learnt that the GOME began to expand in a secondary market, the pace of new open shop. Related official said that in the new open shop, GOME will attach more importance to core business area of flagship store, large stores, the development of effective, while at the store on the secondary market to accelerate the development of cluster of stores, the scale system efficiency. GOME, 2014, GOME will achieve effective store 2000 family goals.

Chain giant highlights competitive secondary market

GOME again start the expansion strategy, another giant suning appliance chain-like pace of expansion this year have not slowed down. The data showed that as at the end of 2009 with suning appliance chain stores, 941 home this year's new open shop's goal is to target 500, once completed, suning stores this year will grow-1441, two chain giant networks scale war will increasingly fierce.

According to the investment adviser to publish in a 2010-2015 Chinese appliance chain industry investment analysis and forecast report shows that the United States in the North and Northeast, and Shanghai occupies a higher market share, especially in Shanghai, as the Foundation for deeper, occupied Shanghai next year for more than 40% market share. And suning in Jiangsu and Zhejiang occupies strong advantages, in occupies a 35% market share, service network has infiltrated the Township. CIC consultants analysts believe that the future expansion of SUNY GOME focus will concentrate on the secondary market. (Money-Wei Yu)